Every door direct mail in tampa

Every Door Direct Mail (EDDM) is a cost-effective way to reach a large audience in Tampa, Florida. Here's a rundown of the process and some tips to get you started:

What is Every Door Direct Mail (EDDM)?

EDDM is a USPS program that allows businesses to send mailers to every door in a specific geographic area without needing to purchase a mailing list or obtain addresses. This program is ideal for local businesses, real estate agents, and anyone looking to target a specific neighborhood or demographic.

How does EDDM work in Tampa?

To use EDDM in Tampa, you'll need to follow these steps:

  1. Choose your target area: Decide which neighborhoods or zip codes you want to target in Tampa. You can use the USPS EDDM website or a mapping tool to select your area.
  2. Design your mailer: Create a mailer that meets USPS guidelines (minimum size: 6.5 x 3.5 inches, maximum size: 15 x 12 inches). Make sure to include your business name, address, and contact information.
  3. Order your mailer: Submit your mailer design to a USPS-approved EDDM vendor or a local print shop that offers EDDM services. They will help you with the printing and mailing process.
  4. Pay for your mailer: The cost of EDDM varies depending on the size of your mailer, the number of pieces, and the target area. On average, you can expect to pay between $0.17 and $0.20 per piece.
  5. Wait for delivery: The USPS will deliver your mailer to every door in your target area within 3-5 business days.

Tips for successful EDDM in Tampa:

  1. Keep it simple: Use a clear and concise message that grabs attention.
  2. Use eye-catching graphics: Incorporate bright colors, images, or graphics to make your mailer stand out.
  3. Target the right audience: Choose a target area that aligns with your business goals and demographics.
  4. Include a call-to-action: Encourage recipients to visit your website, call your business, or visit your store.
  5. Monitor your results: Track the effectiveness of your EDDM campaign by monitoring response rates, website traffic, or in-store visits.

EDDM vendors in Tampa:

Here are a few EDDM vendors in Tampa that you can consider:

  1. Tampa Printing Company: Offers EDDM services with a wide range of printing options.
  2. Direct Mail Tampa: Provides EDDM services with a focus on local businesses and real estate agents.
  3. USPS EDDM Vendor: The USPS has a list of approved EDDM vendors in Tampa, including companies like Pitney Bowes and Stamps.com.

Remember to research and compare prices, services, and turnaround times before selecting an EDDM vendor in Tampa.