Every door direct mail service

Every Door Direct Mail (EDDM) is a cost-effective way to reach a large audience through direct mail marketing. Here's a comprehensive overview of the service:

What is Every Door Direct Mail (EDDM)?

EDDM is a postal service offered by the United States Postal Service (USPS) that allows businesses to send mailings to every door in a specific geographic area without needing to purchase a mailing list or obtain addresses. This service is ideal for local businesses, real estate agents, and organizations that want to target a specific neighborhood or community.

How does EDDM work?

To use EDDM, you'll need to follow these steps:

  1. Choose your target area: Select the geographic area you want to target, such as a zip code, city, or neighborhood.
  2. Design your mailpiece: Create a mailpiece that meets the USPS's EDDM guidelines, which include a specific size, shape, and weight.
  3. Order your mailpieces: Order your mailpieces through a USPS-approved vendor or online through the USPS website.
  4. Submit your mailpiece: Submit your mailpiece to the USPS for processing.
  5. The USPS delivers: The USPS will deliver your mailpiece to every door in your target area.

Benefits of EDDM

  1. Cost-effective: EDDM is often less expensive than traditional direct mail marketing methods.
  2. Targeted audience: You can target a specific geographic area, increasing the likelihood of reaching your desired audience.
  3. Increased visibility: EDDM mailpieces are often displayed in a prominent location, such as a doorstep or a community board.
  4. Flexibility: You can use EDDM to promote a variety of products or services, including events, sales, and promotions.

EDDM guidelines

To ensure your mailpiece is eligible for EDDM, make sure it meets the following guidelines:

  1. Size: Your mailpiece must be at least 6.125 inches tall and 11.5 inches long.
  2. Weight: Your mailpiece must weigh no more than 3.5 ounces.
  3. Shape: Your mailpiece must be rectangular in shape.
  4. Content: Your mailpiece must contain a clear and concise message, including your business name and contact information.
  5. Permit: You'll need to obtain a permit from the USPS to use EDDM.

EDDM vendors

To make the EDDM process easier, you can work with a USPS-approved vendor. Some popular EDDM vendors include:

  1. USPS: You can order EDDM services directly through the USPS website.
  2. Staples: Staples offers EDDM services and can help you design and print your mailpiece.
  3. FedEx Office: FedEx Office offers EDDM services and can help you design and print your mailpiece.
  4. Mailchimp: Mailchimp offers EDDM services and can help you design and send your mailpiece.

By following these guidelines and working with an EDDM vendor, you can effectively reach your target audience and achieve your marketing goals.