Every door mailing

Every Door Direct Mail (EDDM) is a cost-effective way to reach a large audience without having to purchase a mailing list or rent one. Here's a breakdown of how it works:

What is Every Door Direct Mail (EDDM)?

EDDM is a USPS (United States Postal Service) program that allows businesses to send mailings to every door in a specific geographic area without having to purchase a mailing list or rent one. This program is designed to help small businesses and organizations reach a large audience at a lower cost.

How does EDDM work?

To use EDDM, you'll need to follow these steps:

1. Choose your target area: Select the geographic area you want to target, such as a city, zip code, or carrier route.
2. Design your mailpiece: Create a mailpiece that meets the USPS's EDDM guidelines, which include size, weight, and content restrictions.
3. Order your mailpieces: Order your mailpieces through a USPS-approved vendor or online through the USPS website.
4. Submit your mailpiece: Submit your mailpiece to the USPS for processing.
5. The USPS delivers: The USPS will deliver your mailpiece to every door in your chosen target area.

Benefits of EDDM

EDDM offers several benefits, including:

• Cost-effective: EDDM is often less expensive than purchasing a mailing list or renting one.
• Targeted audience: You can target a specific geographic area, increasing the likelihood of reaching your desired audience.
• Flexibility: You can choose the frequency and timing of your mailings to suit your business needs.
• Measurable results: You can track the effectiveness of your EDDM campaign by monitoring response rates and sales.

Common uses of EDDM

EDDM is commonly used for:

• Local advertising: Reach local customers and promote your business or service.
• Direct marketing: Send targeted mailings to specific geographic areas to promote products or services.
• Community outreach: Use EDDM to reach out to your community and promote events or services.
• Real estate: Use EDDM to promote open houses, new listings, or community events.

Tips for successful EDDM campaigns

To ensure a successful EDDM campaign, keep the following tips in mind:

• Keep it simple: Use clear and concise language to communicate your message.
• Use eye-catching graphics: Use bright colors and eye-catching graphics to grab attention.
• Target the right audience: Choose the right geographic area to target your desired audience.
• Monitor and adjust: Track the effectiveness of your campaign and adjust as needed.