Everydoordirect mail

Every Door Direct Mail (EDDM) is a cost-effective way for businesses to reach a large audience of potential customers through targeted mailings. Here's a breakdown of what EDDM is and how it works:

What is Every Door Direct Mail (EDDM)?

EDDM is a postal service that allows businesses to send mailings to every door in a specific geographic area, without the need for a mailing list or addresses. This service is designed for local businesses that want to reach a large audience of potential customers in their area.

How does EDDM work?

To use EDDM, you'll need to follow these steps:

  1. Choose your target area: Select the geographic area you want to target, such as a neighborhood, city, or zip code.
  2. Design your mailpiece: Create a mailpiece that meets the USPS's EDDM guidelines, which include size, weight, and content restrictions.
  3. Order your mailpieces: Order your mailpieces through a USPS-approved vendor or online through the USPS website.
  4. Submit your mailpiece: Submit your mailpiece to the USPS for processing.
  5. The USPS delivers: The USPS will deliver your mailpiece to every door in your target area.

Benefits of EDDM

EDDM offers several benefits for businesses, including:

  1. Cost-effective: EDDM is often less expensive than traditional direct mail methods.
  2. Targeted reach: You can target a specific geographic area, increasing the likelihood of reaching your target audience.
  3. Increased visibility: EDDM mailpieces are often displayed in mailboxes, increasing visibility and the chances of being seen.
  4. Flexibility: You can use EDDM for a variety of marketing materials, such as flyers, brochures, and postcards.

Common uses for EDDM

EDDM is commonly used for a variety of marketing purposes, including:

  1. Local promotions: Promote local events, sales, or discounts.
  2. New business openings: Announce the opening of a new business or location.
  3. Community outreach: Reach out to the local community with information about your business or services.
  4. Direct response marketing: Encourage recipients to take a specific action, such as visiting your website or calling your business.

Overall, EDDM is a powerful marketing tool that can help businesses reach a large audience of potential customers in their local area.