Everydoordirect mail
Every Door Direct Mail (EDDM) is a cost-effective way for businesses to reach a large audience of potential customers through targeted mailings. Here's a breakdown of what EDDM is and how it works:
What is Every Door Direct Mail (EDDM)?
EDDM is a postal service that allows businesses to send mailings to every door in a specific geographic area, without the need for a mailing list or addresses. This service is designed for local businesses that want to reach a large audience of potential customers in their area.
How does EDDM work?
To use EDDM, you'll need to follow these steps:
- Choose your target area: Select the geographic area you want to target, such as a neighborhood, city, or zip code.
- Design your mailpiece: Create a mailpiece that meets the USPS's EDDM guidelines, which include size, weight, and content restrictions.
- Order your mailpieces: Order your mailpieces through a USPS-approved vendor or online through the USPS website.
- Submit your mailpiece: Submit your mailpiece to the USPS for processing.
- The USPS delivers: The USPS will deliver your mailpiece to every door in your target area.
Benefits of EDDM
EDDM offers several benefits for businesses, including:
- Cost-effective: EDDM is often less expensive than traditional direct mail methods.
- Targeted reach: You can target a specific geographic area, increasing the likelihood of reaching your target audience.
- Increased visibility: EDDM mailpieces are often displayed in mailboxes, increasing visibility and the chances of being seen.
- Flexibility: You can use EDDM for a variety of marketing materials, such as flyers, brochures, and postcards.
Common uses for EDDM
EDDM is commonly used for a variety of marketing purposes, including:
- Local promotions: Promote local events, sales, or discounts.
- New business openings: Announce the opening of a new business or location.
- Community outreach: Reach out to the local community with information about your business or services.
- Direct response marketing: Encourage recipients to take a specific action, such as visiting your website or calling your business.
Overall, EDDM is a powerful marketing tool that can help businesses reach a large audience of potential customers in their local area.