Facebook lead ads mailchimp

A great combination!

Facebook Lead Ads and Mailchimp are two powerful tools that can help you generate leads and nurture them through the sales funnel. Here's a step-by-step guide on how to integrate Facebook Lead Ads with Mailchimp:

Step 1: Set up Facebook Lead Ads

  1. Create a Facebook Lead Ads campaign in your Facebook Ads Manager.
  2. Choose the lead generation objective and select the audience you want to target.
  3. Design your ad creative, including the image, headline, and text.
  4. Set up your lead form, including the fields you want to collect (e.g., name, email, phone number).

Step 2: Connect Facebook Lead Ads to Mailchimp

  1. Go to your Mailchimp account and navigate to the "Audience" tab.
  2. Click on "Connect" and select "Facebook Lead Ads" as the integration type.
  3. Enter your Facebook Ads Manager account credentials to authorize the connection.
  4. Select the Facebook Lead Ads campaign you created in Step 1.

Step 3: Map Facebook Lead Ads fields to Mailchimp fields

  1. In the Mailchimp integration settings, map the Facebook Lead Ads fields to corresponding Mailchimp fields.
  2. For example, map the "Name" field in Facebook Lead Ads to the "Name" field in Mailchimp.

Step 4: Set up Mailchimp automation

  1. In Mailchimp, create a new automation or update an existing one to trigger when a new lead is generated from Facebook Lead Ads.
  2. Use the "Add subscriber" action to add the new lead to your Mailchimp list.
  3. Use the "Update subscriber" action to update the lead's information in Mailchimp.

Step 5: Monitor and optimize

  1. Monitor your Facebook Lead Ads campaign performance in Facebook Ads Manager.
  2. Use Mailchimp's analytics to track the performance of your automation and make adjustments as needed.

Benefits of integrating Facebook Lead Ads with Mailchimp:

  1. Streamlined lead generation: Facebook Lead Ads can help you generate high-quality leads, and Mailchimp can help you nurture them through the sales funnel.
  2. Automated lead follow-up: Mailchimp's automation feature can help you send targeted emails and follow up with leads in a timely manner.
  3. Improved lead tracking: Mailchimp's analytics can help you track the performance of your lead generation campaigns and make data-driven decisions.

By integrating Facebook Lead Ads with Mailchimp, you can create a powerful lead generation and nurturing system that helps you drive more conversions and revenue.