Facebook lead ads mailchimp
A great combination!
Facebook Lead Ads and Mailchimp are two powerful tools that can help you generate leads and nurture them through the sales funnel. Here's a step-by-step guide on how to integrate Facebook Lead Ads with Mailchimp:
Step 1: Set up Facebook Lead Ads
- Create a Facebook Lead Ads campaign in your Facebook Ads Manager.
- Choose the lead generation objective and select the audience you want to target.
- Design your ad creative, including the image, headline, and text.
- Set up your lead form, including the fields you want to collect (e.g., name, email, phone number).
Step 2: Connect Facebook Lead Ads to Mailchimp
- Go to your Mailchimp account and navigate to the "Audience" tab.
- Click on "Connect" and select "Facebook Lead Ads" as the integration type.
- Enter your Facebook Ads Manager account credentials to authorize the connection.
- Select the Facebook Lead Ads campaign you created in Step 1.
Step 3: Map Facebook Lead Ads fields to Mailchimp fields
- In the Mailchimp integration settings, map the Facebook Lead Ads fields to corresponding Mailchimp fields.
- For example, map the "Name" field in Facebook Lead Ads to the "Name" field in Mailchimp.
Step 4: Set up Mailchimp automation
- In Mailchimp, create a new automation or update an existing one to trigger when a new lead is generated from Facebook Lead Ads.
- Use the "Add subscriber" action to add the new lead to your Mailchimp list.
- Use the "Update subscriber" action to update the lead's information in Mailchimp.
Step 5: Monitor and optimize
- Monitor your Facebook Lead Ads campaign performance in Facebook Ads Manager.
- Use Mailchimp's analytics to track the performance of your automation and make adjustments as needed.
Benefits of integrating Facebook Lead Ads with Mailchimp:
- Streamlined lead generation: Facebook Lead Ads can help you generate high-quality leads, and Mailchimp can help you nurture them through the sales funnel.
- Automated lead follow-up: Mailchimp's automation feature can help you send targeted emails and follow up with leads in a timely manner.
- Improved lead tracking: Mailchimp's analytics can help you track the performance of your lead generation campaigns and make data-driven decisions.
By integrating Facebook Lead Ads with Mailchimp, you can create a powerful lead generation and nurturing system that helps you drive more conversions and revenue.