Fname merge tag mailchimp

The FNAME merge tag in Mailchimp!

The FNAME merge tag is used to insert the first name of a subscriber into an email campaign or automation. Here's how it works:

Syntax: FNAME

Example: If a subscriber's first name is "John", the FNAME merge tag would display "John" in the email.

Tips:

1. Make sure to use the correct case: The FNAME merge tag is case-sensitive, so if your subscriber's first name is "John", you should use FNAME instead of fname or FName.
2. Use it in combination with other merge tags: You can combine FNAME with other merge tags, such as LNAME (last name) or EMAIL (email address), to create personalized email content.
3. Test your merge tags: Before sending your email campaign, test your merge tags to ensure they're working correctly.

Here's an example of how you might use the FNAME merge tag in an email:

"Hello, {{FNAME}}! We're excited to welcome you to our community."

In this example, the FNAME merge tag would replace the placeholder with the subscriber's actual first name, making the email more personalized and engaging.