Follow up sales email examples

Here are some follow-up sales email examples that you can use to re-engage potential customers and move them closer to making a purchase:

Example 1: The "Check-in" Email

Subject: Just wanted to check in on our previous conversation

Hi [Name],

I hope this email finds you well. I wanted to follow up on our previous conversation about [product/service]. I understand that you may have been busy, but I wanted to check in and see if you had any further questions or if there was anything else I could do to help.

If you're still interested in moving forward, please let me know and I'll be happy to assist you.

Best, [Your Name]

Example 2: The "Value-Added" Email

Subject: Additional value to help you make a decision

Hi [Name],

I hope you're doing well. I wanted to follow up on our previous conversation about [product/service]. I understand that you may be considering other options, but I wanted to let you know about some additional value that we can offer to help you make a decision.

For example, we're currently offering a [discount/promotion] on our [product/service] that I think would be of great benefit to you. Additionally, I'd be happy to provide you with a customized demo or trial to help you see the value firsthand.

If you're interested in learning more, please let me know and I'll be happy to set something up.

Best, [Your Name]

Example 3: The "Social Proof" Email

Subject: What our other customers are saying

Hi [Name],

I hope you're doing well. I wanted to follow up on our previous conversation about [product/service]. I understand that you may be considering other options, but I wanted to share with you what some of our other customers have said about our [product/service].

For example, [Customer Testimonial 1], [Customer Testimonial 2], and [Customer Testimonial 3] have all seen significant [benefit] from using our [product/service]. I think you would find it valuable to hear from them directly.

If you're interested in learning more, please let me know and I'll be happy to set up a call.

Best, [Your Name]

Example 4: The "Urgency" Email

Subject: Limited time offer - don't miss out!

Hi [Name],

I hope you're doing well. I wanted to follow up on our previous conversation about [product/service]. I understand that you may be considering other options, but I wanted to let you know about a limited time offer that I think would be of great benefit to you.

For the next [time period], we're offering a [discount/promotion] on our [product/service] that I think would be of great value to you. If you're interested in taking advantage of this offer, please let me know as soon as possible so that I can assist you.

Best, [Your Name]

Example 5: The "Personal Touch" Email

Subject: A personal note to follow up on our conversation

Hi [Name],

I hope you're doing well. I wanted to follow up on our previous conversation about [product/service]. I understand that you may be considering other options, but I wanted to take a moment to personally reach out and see how you're doing.

I truly believe that our [product/service] would be a great fit for you, and I'd be happy to answer any questions you may have or provide you with a customized demo or trial.

If you're interested in learning more, please let me know and I'll be happy to set something up.

Best, [Your Name]

Remember to always personalize your follow-up emails and make sure they're relevant to the recipient's interests and needs. Good luck!