Frame mail
You're referring to the concept of "frame" in email marketing!
In email marketing, a "frame" refers to the way an email is structured and presented to the recipient. A well-crafted frame can make a significant difference in how engaging and effective an email is. Here are some key elements that make up a frame:
- Subject line: The subject line is the first thing the recipient sees, and it should be attention-grabbing and relevant to the content of the email.
- Header: The header typically includes the sender's name, email address, and a brief summary of the email's purpose.
- Body: The body of the email is where you'll include the main content, such as text, images, videos, or other multimedia elements.
- Call-to-action (CTA): A clear and prominent CTA tells the recipient what action you want them to take next, such as "Click here to learn more" or "Sign up now."
- Footer: The footer typically includes important information like the sender's contact details, unsubscribe links, and any relevant disclaimers.
A good frame should:
- Be visually appealing and easy to read
- Clearly communicate the email's purpose and value proposition
- Guide the recipient's attention to the most important elements
- Provide a clear and prominent CTA
- Include necessary information and disclaimers
By crafting a well-designed frame, you can increase the effectiveness of your email campaigns, improve engagement, and drive more conversions.