Further to trailing mail

You're referring to the concept of "trailing mail"!

Trailing mail refers to the practice of sending a series of emails or messages to a recipient, with each subsequent message building upon the previous one. The goal is to keep the conversation going and maintain engagement with the recipient.

Here are some additional insights and strategies related to trailing mail:

1. Purpose: Trailing mail is often used to:
   • Follow up on a previous conversation or inquiry
   • Provide additional information or updates
   • Encourage the recipient to take a specific action
   • Build a relationship or establish trust
2. Types of trailing mail:
   • Follow-up emails: Send a series of emails to follow up on a previous conversation or inquiry
   • Nurture emails: Send a series of emails to educate or inform the recipient about a product or service
   • Abandoned cart emails: Send a series of emails to encourage the recipient to complete a purchase
3. Best practices:
   • Keep it concise: Keep each email brief and to the point
   • Personalize: Address the recipient by name and tailor the content to their interests or needs
   • Timing: Space out the emails to avoid overwhelming the recipient
   • Variety: Mix up the content and format of each email to keep it engaging
4. Common mistakes to avoid:
   • Over-emailing: Don't send too many emails, as this can be perceived as spammy or annoying
   • Lack of relevance: Make sure each email is relevant to the recipient's interests or needs
   • Poor subject lines: Use attention-grabbing subject lines that accurately reflect the content of the email
5. Tools and automation: Consider using email marketing automation tools to streamline the process of sending trailing mail. These tools can help you schedule and personalize your emails, as well as track the effectiveness of your campaigns.

By following these best practices and avoiding common mistakes, you can use trailing mail to effectively engage with your audience and achieve your marketing goals.