Globe and mail indigo
You're referring to the partnership between The Globe and Mail, a prominent Canadian newspaper, and Indigo, a Canadian bookstore chain!
In 2019, The Globe and Mail and Indigo announced a strategic partnership to create a unique shopping experience for book lovers. Here are some key aspects of their collaboration:
- Indigo Book Clubs: The Globe and Mail and Indigo launched a series of book clubs, featuring exclusive content, author interviews, and book recommendations. These clubs are designed to foster a sense of community among book enthusiasts.
- Globe and Mail Bestseller List: Indigo stores began displaying The Globe and Mail's bestseller list, which is widely regarded as a benchmark for literary success in Canada. This partnership helps readers discover new books and authors.
- Author Events and Signings: Indigo stores host author events and book signings, often featuring Globe and Mail contributors. These events provide readers with opportunities to meet their favorite authors and engage with the literary community.
- Exclusive Content and Promotions: The partnership offers readers exclusive content, such as author interviews, book excerpts, and promotions. Indigo customers can also enjoy special discounts and offers on Globe and Mail-related products.
- Enhanced In-Store Experience: Indigo stores have been redesigned to incorporate Globe and Mail content, including displays and signage featuring The Globe and Mail's bestseller list and book recommendations.
The partnership between The Globe and Mail and Indigo aims to create a more immersive and engaging book-buying experience for customers. By combining the expertise of a leading newspaper with the expertise of a beloved bookstore chain, they're working together to promote a love of reading and literature in Canada.