Great direct mail campaigns

Here are some examples of great direct mail campaigns:

1. Harry's Razors: Harry's Razors launched a direct mail campaign that included a personalized letter, a sample of their shaving cream, and a free trial of their razors. The campaign resulted in a 20% conversion rate and a significant increase in sales.
2. Warby Parker: Warby Parker's direct mail campaign included a pair of free glasses with a personalized note and a return envelope. The campaign resulted in a 20% conversion rate and helped the company grow its customer base.
3. L.L.Bean: L.L.Bean's direct mail campaign included a personalized letter and a free gift, such as a scarf or a hat. The campaign resulted in a significant increase in sales and helped the company build brand loyalty.
4. The Honest Company: The Honest Company's direct mail campaign included a personalized letter and a free sample of their baby products. The campaign resulted in a significant increase in sales and helped the company grow its customer base.
5. Casper Mattresses: Casper Mattresses launched a direct mail campaign that included a personalized letter and a free trial of their mattresses. The campaign resulted in a significant increase in sales and helped the company grow its customer base.
6. Blue Apron: Blue Apron's direct mail campaign included a personalized letter and a free meal kit. The campaign resulted in a significant increase in sales and helped the company grow its customer base.
7. Stitch Fix: Stitch Fix's direct mail campaign included a personalized letter and a free styling session. The campaign resulted in a significant increase in sales and helped the company grow its customer base.
8. Birchbox: Birchbox's direct mail campaign included a personalized letter and a free sample of their beauty products. The campaign resulted in a significant increase in sales and helped the company grow its customer base.
9. Glossier: Glossier's direct mail campaign included a personalized letter and a free sample of their beauty products. The campaign resulted in a significant increase in sales and helped the company grow its customer base.
10. Bombas Socks: Bombas Socks launched a direct mail campaign that included a personalized letter and a free pair of socks. The campaign resulted in a significant increase in sales and helped the company grow its customer base.

Some common characteristics of these great direct mail campaigns include:

• Personalization: Each piece of mail is personalized to the individual recipient, making it more likely to grab their attention.
• Relevant offer: The offer is relevant to the recipient's interests and needs, making it more likely to be accepted.
• Free trial or sample: The campaign includes a free trial or sample of the product, allowing the recipient to try it before committing to a purchase.
• Clear call-to-action: The campaign includes a clear call-to-action, making it easy for the recipient to respond.
• Measurable results: The campaign is designed to measure its results, allowing the company to track its effectiveness and make adjustments as needed.

Overall, great direct mail campaigns are those that are well-designed, personalized, and relevant to the recipient's interests and needs. They should also include a clear call-to-action and be designed to measure their results.