Guerrilla mailer definition

A Guerrilla Mailer is a type of email marketing campaign that uses unconventional and often provocative tactics to grab attention and deliver a message. The term "Guerrilla" refers to the unconventional and surprise nature of the campaign, similar to the tactics used by guerrilla warfare.

A Guerrilla Mailer typically involves sending a large volume of emails to a targeted audience, often with a bold or attention-grabbing subject line, and a message that is designed to be provocative, humorous, or thought-provoking. The goal is to stand out from the usual spam and promotional emails that people receive, and to create a memorable impression on the recipient.

Guerrilla Mailers often use tactics such as:

  1. Unconventional subject lines: Using humor, irony, or surprise to grab attention.
  2. Provocative content: Using bold or controversial statements to spark a reaction.
  3. Unusual formatting: Using unusual fonts, colors, or layouts to stand out.
  4. High-volume sending: Sending a large number of emails to a targeted audience.
  5. Personalization: Using the recipient's name or other personal details to make the email more relevant and engaging.

Guerrilla Mailers are often used by marketers, advertisers, and activists to promote a product, service, or cause, or to raise awareness about a particular issue. However, they can also be used by spammers and scammers to spread malware or phishing attacks, so it's important to be cautious when receiving unsolicited emails.

Some examples of Guerrilla Mailers include:

Overall, a Guerrilla Mailer is a type of email marketing campaign that uses unconventional tactics to grab attention and deliver a message. While they can be effective, they can also be annoying or even harmful if not used responsibly.