Has daily mail lost readers

Yes, the Daily Mail has experienced a decline in readership in recent years. According to the National Readership Survey (NRS) conducted by the UK's Audit Bureau of Circulations (ABC), the Daily Mail's circulation has been steadily declining since 2010.

In 2010, the Daily Mail's average daily circulation was around 2.1 million copies. By 2019, this had dropped to around 1.2 million copies. This represents a decline of around 43% over the past decade.

The decline in readership is not unique to the Daily Mail, as many newspapers in the UK have experienced a decline in circulation in recent years due to the rise of online news sources and changing consumer habits.

However, the Daily Mail's decline has been particularly pronounced, and it has been outpaced by some of its rivals. For example, the Daily Telegraph, another popular tabloid newspaper, has seen its circulation decline by around 25% over the same period, compared to the Daily Mail's 43% decline.

There are several factors that may have contributed to the Daily Mail's decline in readership, including:

  1. Changing consumer habits: With the rise of online news sources and social media, many readers are no longer relying on print newspapers as their primary source of news.
  2. Competition from online news sources: The Daily Mail has faced increased competition from online news sources, including other tabloid newspapers and online news websites.
  3. Shift to digital: The Daily Mail has been investing in its digital presence, but this has not been enough to offset the decline in print circulation.
  4. Controversial content: The Daily Mail has faced criticism for its coverage of certain topics, such as immigration and Brexit, which may have alienated some readers.
  5. Decline of the print industry: The decline of the print industry as a whole has also contributed to the decline of the Daily Mail's circulation.

It's worth noting that while the Daily Mail's circulation has declined, its online presence remains strong, with over 100 million unique visitors per month.