Has daily mail readership dropped since geordie greig

According to various reports and industry trackers, the Daily Mail's circulation and readership have indeed declined since Geordie Greig took over as editor in 2018.

Here are some key statistics:

  1. Circulation: The Daily Mail's average daily circulation has fallen from around 1.15 million in 2018 to around 900,000 in 2022, according to the Audit Bureau of Circulations (ABC) figures.
  2. Readership: The Daily Mail's total average issue readership (AIR) has declined from around 3.4 million in 2018 to around 2.5 million in 2022, according to the National Readership Survey (NRS) data.
  3. Online traffic: While the Daily Mail's online traffic remains strong, its unique monthly visitors (UVs) have also declined slightly since 2018, from around 100 million to around 90 million, according to Comscore data.

It's worth noting that these declines are part of a broader trend in the UK newspaper industry, which has been affected by the rise of online news sources, social media, and changing consumer habits.

Greig has faced criticism from some quarters for his editorial decisions, including his handling of the Brexit debate and his perceived shift towards a more centrist tone. However, it's difficult to pinpoint a single factor as the sole cause of the Daily Mail's declining readership.

Other factors that may have contributed to the decline include:

It's worth noting that the Daily Mail remains one of the UK's most popular and influential newspapers, and its online presence remains strong. However, the decline in circulation and readership is a concern for the newspaper industry as a whole, and Greig's tenure has been marked by efforts to adapt to changing consumer habits and maintain the paper's relevance.