Henderson every door direct mail

Henderson Every Door Direct Mail (EDDM) is a popular marketing strategy used by businesses to reach potential customers in their local area. Here's a breakdown of what it is and how it works:

What is Every Door Direct Mail (EDDM)?

EDDM is a type of direct mail marketing that allows businesses to send mailers to every address in a specific geographic area, without the need for a mailing list or permission from the recipients. This is made possible by the United States Postal Service (USPS) Every Door Direct Mail (EDDM) program, which allows businesses to target specific zip codes, carrier routes, or even individual streets.

How does EDDM work?

Here's a step-by-step guide on how EDDM works:

Choose your target area: Select the zip code, carrier route, or street where you want to send your mailers. You can use the USPS EDDM website or a third-party provider to find the best areas for your business.
Design your mailer: Create a mailer that is 6.5 inches tall and 11.5 inches wide, with a maximum weight of 3.5 ounces. You can include a variety of content, such as coupons, flyers, brochures, or postcards.
Order your mailers: Submit your mailer design to the USPS or a third-party provider, along with your payment and target area information.
The USPS delivers: The USPS will deliver your mailers to every address in your target area, usually within 3-5 business days.

Benefits of EDDM

EDDM offers several benefits for businesses, including:

Cost-effective: EDDM is often less expensive than traditional direct mail marketing methods, as you don't need to purchase a mailing list or pay for postage for each individual piece.
Targeted: EDDM allows you to target specific geographic areas, increasing the likelihood that your message will reach potential customers.
High visibility: EDDM mailers are often displayed in mailboxes or on doorsteps, making them more visible than traditional direct mail pieces.
Measurable results: With EDDM, you can track the effectiveness of your campaign by monitoring the number of responses or conversions you receive.

Tips for successful EDDM campaigns

To get the most out of your EDDM campaign, follow these tips:

Keep it simple: Use a clear and concise message, and make sure your mailer is easy to read and understand.
Use eye-catching graphics: Incorporate bright colors, images, and graphics to make your mailer stand out.
Include a call-to-action: Encourage recipients to take action by including a call-to-action, such as a coupon or promotion.
Monitor and adjust: Track the effectiveness of your campaign and adjust your strategy as needed.

Conclusion

Henderson EDDM is a powerful marketing tool that can help businesses reach new customers and increase brand awareness. By following the steps outlined above and incorporating the tips and best practices, you can create a successful EDDM campaign that drives results for your business.