How can i segment mailing lists on adbobe campaign

Adobe Campaign allows you to segment your mailing lists in various ways to target specific groups of recipients with personalized content. Here are some ways to segment your mailing lists in Adobe Campaign:

1. Using filters: You can create filters based on various criteria such as demographics, behavior, preferences, and more. For example, you can create a filter to target recipients who have opened a specific email campaign or have purchased a particular product.
2. Using segments: Segments are pre-defined groups of recipients based on specific criteria. You can create segments based on demographics, behavior, or other criteria. For example, you can create a segment for recipients who have not opened an email campaign in the last 30 days.
3. Using workflows: Workflows allow you to automate the segmentation process by creating a series of steps that are triggered by specific events. For example, you can create a workflow that segments recipients who have abandoned their shopping carts.
4. Using data management: Adobe Campaign allows you to manage your data using data management activities such as data cleansing, data enrichment, and data segmentation. You can use these activities to segment your mailing lists based on specific criteria.
5. Using targeting: Targeting allows you to target specific groups of recipients based on specific criteria. For example, you can target recipients who have a specific job title or industry.

Some common segmentation criteria in Adobe Campaign include:

• Demographics: age, gender, location, etc.
• Behavior: email opens, clicks, purchases, etc.
• Preferences: language, format, frequency, etc.
• Firmographics: company size, industry, etc.
• Psychographics: interests, values, etc.

To segment your mailing lists in Adobe Campaign, follow these steps:

1. Log in to your Adobe Campaign account and navigate to the "Audiences" tab.
2. Click on the "Create a new audience" button.
3. Select the type of segmentation you want to perform (e.g. filter, segment, workflow, etc.).
4. Define the criteria for your segmentation (e.g. demographics, behavior, preferences, etc.).
5. Set the rules for your segmentation (e.g. which recipients to include or exclude).
6. Save your segmentation and name it.
7. Use the segmented audience to create targeted email campaigns or other marketing activities.

Here are some examples of segmentation scenarios in Adobe Campaign:

• Segmenting recipients who have not opened an email campaign in the last 30 days to send a re-engagement email.
• Segmenting recipients who have purchased a specific product to send a follow-up email with a special offer.
• Segmenting recipients who have abandoned their shopping carts to send a reminder email.
• Segmenting recipients who have a specific job title or industry to send targeted content.

By segmenting your mailing lists in Adobe Campaign, you can create more targeted and personalized marketing campaigns that resonate with your audience and drive better results.