How can i track mail conversions into facebook manager
To track mail conversions into Facebook Manager, you'll need to set up a few things. Here's a step-by-step guide to help you achieve this:
Prerequisites:
- You have a Facebook Ads account and a Facebook Page.
- You have a Mailchimp account (or any other email marketing platform).
- You have a Facebook pixel installed on your website.
Step 1: Set up Facebook Pixel
If you haven't already, install the Facebook pixel on your website. This will help you track conversions and events. You can do this by:
- Going to your Facebook Ads Manager and clicking on "Assets" > "Pixels"
- Creating a new pixel or using an existing one
- Adding the pixel code to your website's header or footer
Step 2: Set up Mailchimp
In Mailchimp, you'll need to:
- Create a new audience or use an existing one
- Set up a campaign with a specific goal (e.g., "Subscribe" or "Purchase")
- Add a Facebook Ads pixel to your campaign (this will help you track conversions)
Step 3: Set up Conversion Tracking in Facebook Ads Manager
In Facebook Ads Manager, you'll need to:
- Go to "Ads Manager" > "Columns" > "Edit Columns"
- Add the "Conversions" column to your ad set
- Select the conversion action you want to track (e.g., "Subscribe" or "Purchase")
- Set the conversion value (optional)
Step 4: Set up Custom Conversion in Facebook Ads Manager
In Facebook Ads Manager, you'll need to:
- Go to "Ads Manager" > "Columns" > "Edit Columns"
- Add the "Custom Conversions" column to your ad set
- Create a new custom conversion by clicking on "Create Custom Conversion"
- Choose "Email" as the conversion type
- Enter the Mailchimp audience ID or the email address of the subscriber
- Set the conversion value (optional)
Step 5: Track Conversions
Once you've set up everything, you can start tracking conversions in Facebook Ads Manager. You'll be able to see the number of conversions, conversion value, and conversion rate for each ad set.
Tips and Variations:
- Make sure to set up the Facebook pixel on your website and Mailchimp campaign correctly to ensure accurate tracking.
- You can also use Facebook's "Offline Conversions" feature to track conversions that happen offline, such as phone calls or in-store purchases.
- If you're using a different email marketing platform, you may need to set up custom tracking codes or integrations to track conversions.
By following these steps, you should be able to track mail conversions into Facebook Manager and gain valuable insights into your ad performance.