How do companies send advertisements through mail

Companies use various methods to send advertisements through mail, including:

  1. Direct Mail: This is the most common method of sending targeted advertisements to specific individuals or households. Companies purchase mailing lists, which are lists of names and addresses of potential customers, and then send personalized mailers, such as postcards, letters, or brochures, to those addresses.
  2. Mailing Lists: Companies purchase or rent mailing lists from list brokers or data providers. These lists can be categorized by demographics, interests, or behaviors, allowing companies to target specific audiences.
  3. Database Marketing: Companies build their own databases of customer information, which they use to send targeted mailers to customers who have shown interest in their products or services.
  4. Co-op Marketing: Companies partner with other businesses to share mailing lists and send joint mailers to each other's customers.
  5. Inserts: Companies insert their advertisements into other mailings, such as utility bills, credit card statements, or catalogs, to reach a wider audience.
  6. Junk Mail: Companies send unsolicited mailers to large numbers of people, often using generic or generic-sounding addresses, in the hopes of reaching potential customers.
  7. Telemarketing: Companies use telemarketing services to contact potential customers and send mailers to those who express interest in their products or services.
  8. Email Marketing: Companies use email marketing services to send targeted advertisements to specific email addresses, often using email lists purchased from list brokers or data providers.

To send advertisements through mail, companies typically follow these steps:

  1. Design and print the mailer: Companies design and print the mailer, which can be a postcard, letter, brochure, or other type of mailpiece.
  2. Purchase mailing lists: Companies purchase or rent mailing lists from list brokers or data providers.
  3. Sort and prepare the mail: Companies sort and prepare the mailers according to the mailing list, ensuring that each mailer is addressed to the correct recipient.
  4. Mail the mailers: Companies mail the mailers to the recipients using the United States Postal Service (USPS) or other mail carriers.
  5. Track and measure results: Companies track the response rates and conversion rates of their mailers to measure their effectiveness and adjust their marketing strategies accordingly.

Overall, companies use a combination of these methods to send targeted advertisements through mail, with the goal of reaching potential customers and driving sales.