How do we get junk mail and why

The age-old question of junk mail!

Junk mail, also known as unsolicited mail or spam mail, is mail that is sent to you without your request or consent. It can include advertisements, catalogs, credit card offers, and other promotional materials. Here are some common ways you might receive junk mail:

  1. Mailing lists: Companies buy or rent mailing lists from list brokers, who compile lists of names and addresses from various sources, such as:
    • Public records (e.g., property records, voter registration lists)
    • Online directories (e.g., white pages, yellow pages)
    • Surveys and contests
    • Social media platforms
    • Online shopping websites
  2. Data brokers: Companies like Acxiom, Experian, and Equifax collect and sell consumer data, including names, addresses, and demographic information. They may use this data to create targeted mailing lists.
  3. Opt-out lists: Some companies sell or rent lists of people who have opted out of receiving mail from specific companies or industries. This can include lists of people who have asked to be removed from mailing lists.
  4. Direct mail campaigns: Companies may use direct mail campaigns to target specific demographics, interests, or behaviors. They may use data from online sources, surveys, or other methods to create targeted lists.
  5. Spam mail: Some companies may send unsolicited mail to a large number of people, hoping to catch a few interested recipients.

Why do companies send junk mail?

  1. Marketing and advertising: Junk mail is a way for companies to reach a large audience and promote their products or services.
  2. Lead generation: Companies may use junk mail to generate leads, which can be used to follow up with potential customers.
  3. Brand awareness: Junk mail can help companies build brand recognition and keep their products top of mind.
  4. Data collection: Companies may use junk mail to collect data on consumer behavior, preferences, and demographics.
  5. Cost-effective: Junk mail can be a cost-effective way for companies to reach a large audience, especially compared to online advertising.

How to reduce junk mail:

  1. Register with the National Do Not Mail List: This is a free service that allows you to opt out of receiving unsolicited mail.
  2. Contact the Direct Marketing Association: You can request to be removed from their mailing lists.
  3. Opt out of online surveys and contests: Be cautious when entering online contests or surveys, as your information may be shared with third-party companies.
  4. Use a mail filter: Some email providers and online services offer mail filters that can help block junk mail.
  5. Contact companies directly: If you receive junk mail from a specific company, you can contact them directly to request to be removed from their mailing list.

Remember, it's always a good idea to be cautious when sharing your personal information online, as it can lead to unwanted mail and other forms of spam.