How do you stop mail thinking a message is junk

The eternal struggle against spam!

To reduce the likelihood of a message being marked as junk or spam, follow these best practices:

  1. Use a clear and relevant subject line: Avoid using all caps, excessive punctuation, or misleading subjects that might trigger spam filters.
  2. Use a legitimate "From" address: Ensure your "From" address is a valid, recognized domain, and not a generic or disposable email address.
  3. Avoid spammy keywords: Refrain from using words or phrases commonly associated with spam, such as "free," "win," "make money," or "click here."
  4. Use a proper greeting: Start your message with a personalized greeting, such as "Dear [Name]," instead of a generic "Hello" or "Hi."
  5. Keep your message concise and relevant: Keep your message brief, clear, and focused on the topic. Avoid lengthy, rambling, or off-topic content.
  6. Use a professional tone: Avoid using slang, jargon, or overly casual language. Instead, opt for a professional, respectful tone.
  7. Include a clear call-to-action: Clearly state what action you're asking the recipient to take, such as "Please reply to this email" or "Click on this link."
  8. Use a legitimate domain and IP address: Ensure your email is sent from a legitimate domain and IP address, and not a shared or compromised one.
  9. Avoid attachments: If possible, avoid sending attachments, as they can trigger spam filters. Instead, use links or inline images.
  10. Use a reputable email service provider: Choose a reputable email service provider (ESP) that has a good reputation and implements robust anti-spam measures.
  11. Monitor your email list: Regularly clean and update your email list to remove invalid, inactive, or unengaged addresses.
  12. Comply with anti-spam laws: Familiarize yourself with anti-spam laws, such as the CAN-SPAM Act in the United States, and ensure your email campaigns comply with them.
  13. Use authentication and encryption: Implement authentication protocols like SPF, DKIM, and DMARC to verify your email's authenticity, and use encryption to protect sensitive information.
  14. Provide an unsubscribe link: Include a clear and easy-to-use unsubscribe link in your email, as required by anti-spam laws.
  15. Test and refine your email campaigns: Regularly test your email campaigns and refine your approach based on feedback, engagement metrics, and spam filter reports.

By following these best practices, you can reduce the likelihood of your messages being marked as junk or spam and improve the deliverability of your emails.