How long to delete mail chimp subscrobers
The length of time to delete Mailchimp subscribers depends on various factors, including the purpose of deleting, the type of subscribers, and the compliance with anti-spam laws. Here are some general guidelines:
- Unengaged subscribers: If a subscriber hasn't engaged with your emails (e.g., opened, clicked, or converted) for a certain period, you can consider deleting them. Mailchimp recommends deleting subscribers who haven't engaged in 6-12 months.
- Bounced subscribers: If a subscriber's email address is no longer valid (e.g., due to a typo, email provider changes, or account closure), you can delete them after 3-5 attempts to re-deliver the email.
- Unconfirmed subscribers: If a subscriber hasn't confirmed their subscription (e.g., by clicking a confirmation link), you can delete them after a reasonable period, such as 1-2 weeks.
- Complaint subscribers: If a subscriber has complained about your emails (e.g., marked them as spam), you should delete them immediately to avoid further complaints and potential penalties.
- Abandoned subscribers: If a subscriber has abandoned their subscription (e.g., by not opening emails or responding to your campaigns), you can delete them after a reasonable period, such as 3-6 months.
Before deleting subscribers, make sure to:
- Review your Mailchimp account's subscriber list to identify inactive or unengaged subscribers.
- Check for any compliance issues with anti-spam laws, such as the General Data Protection Regulation (GDPR) or the CAN-SPAM Act.
- Consider sending a re-engagement campaign to subscribers who are about to be deleted, offering them the opportunity to re-opt-in or update their preferences.
- Document the deletion process and maintain a record of the deleted subscribers, in case of any future inquiries or audits.
Remember to always follow Mailchimp's terms of service and anti-spam guidelines when managing your subscriber list.