How mail should look

The age-old question of how mail should look!

The design and layout of mail can vary greatly depending on the purpose, audience, and medium (physical or digital). However, here are some general guidelines on how to make your mail effective and visually appealing:

Physical Mail:

  1. Clear subject line: Use a clear and concise subject line that summarizes the content of the mail.
  2. Eye-catching visuals: Use images, graphics, or illustrations to break up the text and make the mail more engaging.
  3. Easy-to-read font: Choose a font that is easy to read, such as Arial, Calibri, or Helvetica.
  4. Concise text: Keep the text concise and to the point, avoiding lengthy paragraphs or jargon.
  5. White space: Use white space effectively to create a clean and uncluttered design.
  6. Color scheme: Choose a color scheme that is consistent with your brand or organization.
  7. Contact information: Include your contact information, such as your name, address, phone number, and email address.

Digital Mail (Email):

  1. Subject line: Use a clear and concise subject line that summarizes the content of the email.
  2. Simple and clean design: Use a simple and clean design that is easy to read on various devices.
  3. Short paragraphs: Break up long blocks of text into shorter paragraphs.
  4. Use headings: Use headings to break up the content and make it easier to scan.
  5. Call-to-action: Include a clear call-to-action (CTA) that tells the recipient what action to take next.
  6. Visuals: Use images, graphics, or illustrations to make the email more engaging.
  7. Mobile-friendliness: Ensure that the email is optimized for mobile devices.

Best Practices:

  1. Keep it concise: Keep your mail concise and to the point.
  2. Use a clear and consistent tone: Use a clear and consistent tone that is consistent with your brand or organization.
  3. Proofread: Proofread your mail carefully to ensure that it is error-free and easy to understand.
  4. Use a clear and consistent layout: Use a clear and consistent layout that is easy to follow.
  5. Make it scannable: Make your mail scannable by using headings, bullet points, and short paragraphs.

By following these guidelines, you can create mail that is effective, visually appealing, and easy to understand.