How many mail order catalogues are there
It's difficult to give an exact number of mail-order catalogues, as new ones emerge, and others cease to exist. Additionally, many companies have transitioned from traditional print catalogues to online-only or omnichannel retailing. However, I can provide some insights and statistics to give you an idea of the scope:
- According to the Direct Marketing Association (DMA), in 2020, there were approximately 12,000 to 15,000 active mail-order catalogues in the United States alone.
- A 2020 report by the Catalog Marketing Association (CMA) estimated that there were around 10,000 to 12,000 active catalogues in the United States, with a total circulation of around 12 billion catalogues.
- A 2019 report by the market research firm, Statista, estimated that there were around 8,000 to 10,000 active mail-order catalogues in the United States.
- The same report estimated that the global mail-order catalogue market size was around 1.4 billion catalogues in 2019, with the United States accounting for the largest share.
It's worth noting that the number of mail-order catalogues has been declining in recent years due to the rise of e-commerce and changing consumer behavior. Many companies have shifted their focus to online-only sales or have discontinued their print catalogues altogether.
To give you a better idea, here are some examples of well-known mail-order catalogues that are still active:
- Amazon (online-only)
- L.L.Bean
- Lands' End
- J.Crew
- Williams-Sonoma
- Pottery Barn
- West Elm
- Crate and Barrel
- Harry & David
- QVC
- HSN (Home Shopping Network)
Keep in mind that this is not an exhaustive list, and there are many more mail-order catalogues operating in various niches and industries.