How much do direct mail lists cost

The cost of direct mail lists can vary widely depending on several factors, including:

1. List size: Larger lists are generally less expensive per record than smaller lists.
2. List quality: More targeted and accurate lists with higher response rates may cost more than less targeted lists.
3. List source: Lists from reputable list brokers or compilers may cost more than lists from smaller, less established providers.
4. List type: Lists of consumers (e.g., households) may be less expensive than lists of businesses.
5. Geographic scope: Lists covering a specific region or zip code may be less expensive than lists covering a national or international scope.
6. Data freshness: More up-to-date lists may cost more than older lists.

Here are some general estimates for the cost of direct mail lists:

Consumer Lists

• Basic consumer lists (e.g., compiled from public records): $0.05 to $0.20 per record
• Targeted consumer lists (e.g., compiled from surveys or online data): $0.20 to $1.00 per record
• High-quality consumer lists (e.g., compiled from proprietary data sources): $1.00 to $5.00 per record

Business Lists

• Basic business lists (e.g., compiled from public records): $0.10 to $0.50 per record
• Targeted business lists (e.g., compiled from industry reports or online data): $0.50 to $2.00 per record
• High-quality business lists (e.g., compiled from proprietary data sources): $2.00 to $10.00 per record

Specialty Lists

• Non-profit or charity lists: $0.05 to $0.20 per record
• Healthcare lists: $0.10 to $0.50 per record
• Financial services lists: $0.20 to $1.00 per record

List Rental Fees

• List rental fees (per thousand records): $50 to $500
• List rental fees (per 10,000 records): $200 to $2,000

List Purchase Fees

• List purchase fees (per thousand records): $100 to $1,000
• List purchase fees (per 10,000 records): $500 to $5,000

Keep in mind that these are general estimates, and the actual cost of a direct mail list may vary depending on your specific needs and the provider you work with. It's always a good idea to research and compare prices from multiple list providers to find the best option for your marketing goals and budget.