How much does direct mail cost au
The cost of direct mail in Australia can vary depending on several factors, including the size and complexity of your mailing list, the type of mail piece, the printing and production costs, and the postage costs. Here are some estimated costs for direct mail in Australia:
Mailing List Costs:
- Renting a mailing list: $50-$500 per month, depending on the size and quality of the list
- Buying a mailing list: $100-$5,000, depending on the size and quality of the list
Printing and Production Costs:
- Postcards: $0.10-$0.50 per piece, depending on the size and complexity of the design
- Letters: $0.20-$1.00 per piece, depending on the size and complexity of the design
- Brochures: $0.50-$5.00 per piece, depending on the size and complexity of the design
- Flyers: $0.10-$0.50 per piece, depending on the size and complexity of the design
Postage Costs:
- Standard letter: $0.50-$1.00 per piece, depending on the weight and size of the mail piece
- Postcard: $0.20-$0.50 per piece, depending on the weight and size of the mail piece
- Brochure: $1.00-$5.00 per piece, depending on the weight and size of the mail piece
Total Costs:
- A simple postcard mailing with a list of 1,000 names could cost around $500-$1,500
- A letter mailing with a list of 1,000 names could cost around $1,000-$3,000
- A brochure mailing with a list of 1,000 names could cost around $2,000-$6,000
Additional Costs:
- Design and artwork: $500-$2,000, depending on the complexity of the design
- Data processing and list cleaning: $100-$500, depending on the size and complexity of the list
- Mailing list rental or purchase: $50-$5,000, depending on the size and quality of the list
It's worth noting that these are estimated costs, and the actual cost of a direct mail campaign can vary depending on a variety of factors, including the size and complexity of the mailing, the type of mail piece, and the postage costs. It's always a good idea to get quotes from multiple vendors and to carefully plan and budget your direct mail campaign to ensure that you get the best possible results.