How much does it cost to do direct mail

The cost of direct mail can vary widely depending on several factors, including the size and complexity of your mailing, the type of mailpiece, the quantity, and the geographic area you're targeting. Here are some general estimates:

Printing and Mailing Costs:

• Postcards:
  • Printing: $0.05 to $0.20 per piece (depending on the size and quantity)
  • Mailing: $0.15 to $0.30 per piece (depending on the weight and destination) Total cost: $0.20 to $0.50 per piece
• Letters:
  • Printing: $0.10 to $0.50 per piece (depending on the size and quantity)
  • Mailing: $0.25 to $0.50 per piece (depending on the weight and destination) Total cost: $0.35 to $1.00 per piece
• Brochures or catalogs:
  • Printing: $0.50 to $5.00 per piece (depending on the size and quantity)
  • Mailing: $0.50 to $2.00 per piece (depending on the weight and destination) Total cost: $1.00 to $7.00 per piece

Additional Costs:

• List rental or purchase: $50 to $500 or more (depending on the size and quality of the list)
• Data processing and sorting: $50 to $500 or more (depending on the complexity of the data and the volume of mail)
• Design and layout: $500 to $5,000 or more (depending on the complexity of the design and the number of revisions)
• Copywriting and content creation: $500 to $5,000 or more (depending on the complexity of the content and the number of revisions)

Total Cost:

• A simple postcard mailing with a list of 1,000 names could cost around $500 to $2,000.
• A more complex letter mailing with a list of 5,000 names could cost around $2,500 to $15,000.
• A large-scale brochure mailing with a list of 10,000 names could cost around $5,000 to $50,000 or more.

Keep in mind that these are rough estimates, and the actual cost of your direct mail campaign will depend on many factors, including your specific needs and goals. It's a good idea to consult with a direct mail expert or a printing and mailing service to get a more accurate estimate for your project.