How much does mail advertising cost in uk
The cost of mail advertising in the UK can vary greatly depending on several factors, such as the type of mail, the size of the mailing list, the frequency of mailing, and the design and production of the mailpiece. Here are some general estimates:
Direct Mail
- Printed postcards: £0.05-£0.20 per piece (depending on size and quantity)
- Letter-sized mailers: £0.10-£0.50 per piece (depending on size and quantity)
- Catalogs and brochures: £0.20-£1.00 per piece (depending on size and quantity)
Door-to-Door Mail
- Door-to-door leaflets: £0.05-£0.20 per piece (depending on size and quantity)
- Door-to-door flyers: £0.10-£0.50 per piece (depending on size and quantity)
Targeted Mail
- Targeted mailshots (e.g., to specific demographics or industries): £0.20-£1.00 per piece (depending on size and quantity)
- Personalized mailshots (e.g., with names and addresses): £0.50-£2.00 per piece (depending on size and quantity)
Mailing List Rental
- Renting a mailing list: £50-£500 (depending on the size and quality of the list)
Design and Production
- Designing and producing a mailpiece: £100-£1,000 (depending on the complexity of the design and the number of pieces)
Postage
- Royal Mail postage rates: £0.60-£1.00 per piece (depending on the size and weight of the mailpiece)
Total Cost
- A simple direct mail campaign (e.g., a postcard to 1,000 recipients): £150-£500
- A more complex direct mail campaign (e.g., a letter-sized mailer to 5,000 recipients): £500-£2,500
- A targeted mail campaign (e.g., a personalized mailshot to 10,000 recipients): £1,000-£5,000
Keep in mind that these are rough estimates, and the actual cost of mail advertising in the UK may vary depending on your specific needs and requirements. It's always a good idea to get quotes from multiple mail service providers and designers to find the best option for your budget.