How much to hire a mailing list
The cost of hiring a mailing list can vary widely depending on several factors, such as:
- List size: The larger the list, the more expensive it will be.
- Target audience: Lists targeting specific niches or demographics (e.g., healthcare professionals, small business owners) may be more expensive than general consumer lists.
- List quality: High-quality lists with accurate and up-to-date contact information may be more expensive than lower-quality lists.
- List type: Email lists, postal lists, or phone lists have different pricing structures.
- List broker or provider: Different list brokers or providers may charge different prices for the same list.
Here are some general estimates for hiring a mailing list:
Email Lists:
- Small lists (1,000 to 10,000 contacts): $50 to $500
- Medium lists (10,000 to 50,000 contacts): $500 to $2,500
- Large lists (50,000 to 100,000 contacts): $2,500 to $5,000
- Very large lists (100,000+ contacts): $5,000 to $10,000 or more
Postal Lists:
- Small lists (1,000 to 10,000 contacts): $100 to $1,000
- Medium lists (10,000 to 50,000 contacts): $1,000 to $5,000
- Large lists (50,000 to 100,000 contacts): $5,000 to $10,000
- Very large lists (100,000+ contacts): $10,000 to $20,000 or more
Phone Lists:
- Small lists (1,000 to 10,000 contacts): $200 to $2,000
- Medium lists (10,000 to 50,000 contacts): $2,000 to $10,000
- Large lists (50,000 to 100,000 contacts): $10,000 to $20,000
- Very large lists (100,000+ contacts): $20,000 to $50,000 or more
Keep in mind that these are rough estimates, and the actual cost of hiring a mailing list may be higher or lower depending on your specific needs and the provider you choose.
Before hiring a mailing list, make sure to:
- Research the list provider's reputation and reviews.
- Verify the list's accuracy and quality.
- Understand the list's usage rights and any restrictions.
- Negotiate the price and terms of the list rental or purchase.
Remember, hiring a mailing list is just the first step. You'll also need to consider the cost of list segmentation, data cleansing, and campaign execution to ensure a successful marketing effort.