How not to have your mail marked as sp am

The eternal struggle against spam filters! Here are some tips to help you avoid having your mail marked as spam:

  1. Use a clear and descriptive subject line: Avoid using all caps, excessive punctuation, or irrelevant keywords that might trigger spam filters.
  2. Use a legitimate "From" email address: Make sure your email address is not a disposable or temporary address, and that it's not easily spoofable.
  3. Avoid using spammy keywords: Refrain from using words or phrases commonly associated with spam, such as "make money fast," "free," "win," or "limited time offer."
  4. Keep your email content relevant and concise: Spam filters are more likely to flag long, rambling emails or those with excessive links or attachments.
  5. Use a clear and concise "From" name: Avoid using generic names like "Admin" or "Support." Instead, use a name that reflects your company or organization.
  6. Avoid using too many exclamation marks: While enthusiasm is great, excessive use of exclamation marks can trigger spam filters.
  7. Use a legitimate domain name: Make sure your email domain is registered and has a good reputation. Avoid using free email services or disposable domains.
  8. Avoid sending unsolicited emails: Only send emails to people who have opted-in to receive emails from you. This will help you avoid being flagged as a spammer.
  9. Use a clear and concise "Reply-To" address: Make sure your "Reply-To" address is the same as your "From" address, and that it's not a disposable or temporary address.
  10. Monitor your email reputation: Keep an eye on your email reputation by checking your sender score and domain reputation. This will help you identify any issues and take corrective action.
  11. Use authentication protocols: Use authentication protocols like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) to verify your email identity.
  12. Avoid sending emails with attachments: While attachments can be useful, they can also trigger spam filters. Consider using links to files instead.
  13. Use a clear and concise "Body" text: Avoid using overly promotional or sales-y language in your email body. Instead, focus on providing value to your recipients.
  14. Avoid sending emails with too many links: While links can be useful, excessive use of links can trigger spam filters. Consider using a single link or a summary of the content instead.
  15. Test your emails: Before sending a large volume of emails, test them with a small group of recipients to ensure they're not being flagged as spam.

By following these tips, you can help ensure that your emails are delivered to your recipients' inboxes and not marked as spam.