How to avoid mail going into spam

The eternal struggle against spam filters! Here are some tips to help you avoid your emails going into spam:

  1. Use a clear and concise subject line: Avoid using all caps, excessive punctuation, or irrelevant keywords that might trigger spam filters.
  2. Use a legitimate "From" email address: Make sure your "From" email address is legitimate and not a disposable or temporary address.
  3. Avoid using spammy keywords: Refrain from using words or phrases commonly associated with spam, such as "free," "discount," "win," or "limited time offer."
  4. Use a proper greeting: Start your email with a proper greeting, such as "Dear [Name]," instead of using generic greetings like "Hello" or "Hi."
  5. Keep your email content relevant: Ensure your email content is relevant to the recipient and not just a generic message.
  6. Use a clear and concise message: Keep your email message brief and to the point. Avoid using excessive text or unnecessary information.
  7. Use a legitimate domain name: Use a domain name that is recognized and legitimate, rather than a disposable or temporary domain.
  8. Avoid using too many links: While links can be useful, using too many of them can trigger spam filters. Limit your links to only those that are necessary.
  9. Use a proper signature: Include a proper signature with your name, email address, and contact information.
  10. Monitor your email's reputation: Keep an eye on your email's reputation by checking your spam score and adjusting your email content accordingly.
  11. Use a reputable email service provider: Choose a reputable email service provider that has a good reputation and is less likely to be flagged as spam.
  12. Avoid using spammy attachments: Avoid attaching files that are commonly used by spammers, such as executable files or files with suspicious extensions.
  13. Use a clear and concise "Call to Action": Use a clear and concise "Call to Action" (CTA) in your email, such as "Click here to learn more" or "Reply to this email to schedule a meeting."
  14. Avoid using too many exclamation marks: While exclamation marks can be useful for emphasis, using too many of them can trigger spam filters.
  15. Use a legitimate IP address: Use a legitimate IP address that is recognized and not associated with spam.
  16. Avoid using spammy email addresses: Avoid using email addresses that are commonly used by spammers, such as disposable or temporary addresses.
  17. Use a clear and concise "Unsubscribe" link: Include a clear and concise "Unsubscribe" link in your email that allows recipients to easily opt-out of future emails.
  18. Avoid using too many images: While images can be useful for visual appeal, using too many of them can trigger spam filters.
  19. Use a legitimate domain key: Use a legitimate domain key, such as a DKIM (DomainKeys Identified Mail) or SPF (Sender Policy Framework) record, to authenticate your email domain.
  20. Monitor your email's delivery: Monitor your email's delivery and adjust your email content accordingly to avoid being flagged as spam.

By following these tips, you can help ensure that your emails are delivered to your recipients' inboxes and not flagged as spam.