How to avoid mail going to junk

The eternal struggle! Here are some tips to help you avoid your emails going to the junk or spam folder:

1. Verify your domain: Set up a Domain Key (DKIM) and a Sender Policy Framework (SPF) to authenticate your emails and prevent spammers from sending emails from your domain.

2. Use a clear and recognizable "From" name: Use a recognizable "From" name that matches your brand or company name. Avoid using generic names like "noreply" or "support".

3. Use a descriptive subject line: Use a subject line that accurately describes the content of your email. Avoid using all caps, excessive punctuation, or spammy keywords.

4. Avoid spammy keywords: Refrain from using keywords like "free", "win", "limited time offer", or "click here" in your subject line or email body.

5. Use a legitimate email address: Use a legitimate email address that matches your brand or company name. Avoid using disposable or temporary email addresses.

6. Keep your email content clean and concise: Keep your email content clean, concise, and free of typos. Avoid using excessive HTML or images.

7. Use a clear and concise "Call-to-Action" (CTA): Use a clear and concise CTA that tells the recipient what action you want them to take. Avoid using spammy CTAs like "Click here to win".

8. Avoid using too many links: Avoid using too many links in your email, as this can trigger spam filters. Use links only when necessary and make sure they are relevant to the content of your email.

9. Use a reputable email service provider: Use a reputable email service provider (ESP) that has a good reputation with email providers and spam filters.

10. Monitor your email deliverability: Monitor your email deliverability by tracking your email open rates, click-through rates, and bounce rates. This will help you identify any issues with your email campaigns.

11. Use a spam filter: Use a spam filter like SpamAssassin or SpamSieve to help filter out spam emails from your inbox.

12. Whitelist your emails: Ask your subscribers to whitelist your emails by adding your domain or IP address to their contact list or safe senders list.

13. Avoid sending emails to invalid addresses: Avoid sending emails to invalid addresses, as this can trigger spam filters and harm your email deliverability.

14. Use a clear and concise email body: Use a clear and concise email body that is easy to read and understand. Avoid using excessive text or jargon.

15. Avoid using too many attachments: Avoid using too many attachments in your email, as this can trigger spam filters. Use attachments only when necessary and make sure they are relevant to the content of your email.

By following these tips, you can help ensure that your emails are delivered to your subscribers' inboxes and not marked as spam.