How to avoid mail going to spam in gmail

The eternal struggle against Gmail's spam filters! Here are some tips to help you avoid your emails going to spam in Gmail:

  1. Verify your domain: Set up a custom domain (e.g., yourcompany.com) and verify it in Gmail. This helps Gmail recognize your domain and reduces the likelihood of your emails being marked as spam.
  2. Use a clear and concise subject line: Avoid using all caps, excessive punctuation, or misleading subject lines. Keep your subject lines short, descriptive, and relevant to the content of your email.
  3. Use a valid "From" address: Make sure your "From" address is a valid, working email address that is easily recognizable as your company's or organization's email address.
  4. Avoid spammy keywords: Refrain from using keywords commonly associated with spam, such as "free," "win," "limited time offer," or "click here."
  5. Use a legitimate "Reply-To" address: Ensure that your "Reply-To" address is the same as your "From" address to prevent spam filters from flagging your email as spam.
  6. Keep your email content relevant and concise: Avoid using excessive HTML, images, or attachments. Keep your email content concise, clear, and relevant to the recipient.
  7. Use a clear and descriptive "To" field: Avoid using generic "To" fields like "info@" or "support@." Instead, use specific email addresses or names.
  8. Avoid using too many links: While links can be useful, excessive linking can trigger spam filters. Limit the number of links you include in your email.
  9. Use a consistent sender name and email address: Use a consistent sender name and email address to help Gmail recognize your emails as legitimate.
  10. Monitor your email's reputation: Keep an eye on your email's reputation by checking your email's IP address and domain reputation. You can use tools like Sender Score or Domain Reputation to monitor your email's reputation.
  11. Use authentication: Set up authentication protocols like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) to help verify your emails' authenticity.
  12. Avoid sending emails to large numbers of recipients: Sending emails to large numbers of recipients can trigger spam filters. Consider segmenting your email list or using a more targeted approach.
  13. Use a clear and concise "Preheader": The preheader is the text that appears below or next to the subject line in the inbox. Use a clear and concise preheader that summarizes the content of your email.
  14. Avoid using too many exclamation marks and capital letters: While enthusiasm is great, excessive use of exclamation marks and capital letters can trigger spam filters.
  15. Test your emails: Before sending your emails to a large audience, test them with a small group of recipients to ensure they don't get flagged as spam.

By following these tips, you can reduce the likelihood of your emails being marked as spam in Gmail and improve your email deliverability.