How to avoid your mail being sent to spam

The eternal struggle against spam filters! Here are some tips to help you avoid your mail being sent to spam:

  1. Use a clear and concise subject line: Avoid using all caps, excessive punctuation, or irrelevant keywords that might trigger spam filters.
  2. Use a legitimate "From" email address: Make sure your "From" email address is legitimate and not a disposable or temporary address.
  3. Avoid using spammy keywords: Refrain from using words or phrases commonly associated with spam, such as "free," "make money," "win," or "limited time offer."
  4. Use a proper greeting: Start your email with a proper greeting, such as "Dear [Name]," instead of using generic greetings like "Hello" or "Hi."
  5. Keep your email content relevant: Ensure your email content is relevant to the recipient and not just a generic message.
  6. Use a clear and concise message: Keep your email message brief and to the point. Avoid using excessive text or unnecessary information.
  7. Avoid using too many links: While links can be useful, using too many of them can trigger spam filters. Limit your links to only those that are necessary.
  8. Use a legitimate domain: Make sure your email is sent from a legitimate domain that is not known for sending spam.
  9. Avoid using spammy attachments: Refrain from sending attachments that are known to be used by spammers, such as executable files or ZIP files.
  10. Use a good email client: Use a reputable email client that has built-in spam filtering features, such as Gmail or Outlook.
  11. Verify the recipient's email address: Before sending an email, verify that the recipient's email address is correct and not a disposable or temporary address.
  12. Use a clear and concise signature: Avoid using excessive text or unnecessary information in your email signature.
  13. Avoid using spammy formatting: Refrain from using excessive formatting, such as bold text, italics, or excessive use of HTML.
  14. Use a legitimate IP address: Make sure your email is sent from a legitimate IP address that is not known for sending spam.
  15. Monitor your email's spam score: Use tools like SpamAssassin or SpamFilter to monitor your email's spam score and adjust your content accordingly.
  16. Use a professional tone: Avoid using a tone that is too casual or promotional. Instead, use a professional tone that is respectful and informative.
  17. Avoid using spammy language: Refrain from using language that is commonly used by spammers, such as "urgent" or "limited time offer."
  18. Use a clear and concise call-to-action: Avoid using excessive text or unnecessary information in your call-to-action.
  19. Avoid using spammy images: Refrain from using images that are known to be used by spammers, such as images with hidden text or excessive use of HTML.
  20. Comply with anti-spam laws: Make sure you comply with anti-spam laws, such as the CAN-SPAM Act in the United States.

By following these tips, you can help ensure that your emails are delivered to the recipient's inbox and not marked as spam.