How to buy mailing lists
Buying a mailing list can be a great way to expand your marketing reach and target specific audiences. Here's a step-by-step guide on how to buy a mailing list:
1. Determine your target audience: Before buying a mailing list, identify your target audience. Who are your ideal customers? What are their interests, demographics, and behaviors? This will help you find the right list for your marketing efforts.
2. Choose a list broker or provider: There are many list brokers and providers that offer mailing lists for sale. Some popular options include:
- List brokers: These companies specialize in matching buyers with sellers of mailing lists. Examples include ListBrokers.com, ListSource.com, and InfoUSA.com.
- List providers: These companies offer pre-packaged mailing lists for specific industries or demographics. Examples include Experian Marketing Services, Acxiom, and InfoGroup.
- Online marketplaces: Websites like Amazon, eBay, and Facebook offer mailing lists for sale, but be cautious when buying from individual sellers.
3. Research the list: Before buying a mailing list, research the list to ensure it's accurate and relevant to your target audience. Ask the list broker or provider:
- How was the list compiled?
- How many records are in the list?
- What is the list's response rate (i.e., how many people respond to mailings)?
- Are there any duplicates or invalid records?
- Can you get a sample of the list?
4. Determine the list's cost: The cost of a mailing list varies depending on the size, quality, and relevance of the list. Expect to pay anywhere from $50 to $500 or more for a list of 1,000 to 10,000 records.
5. Negotiate the terms: If you're buying a large list or negotiating a long-term contract, be prepared to negotiate the terms. Ask about discounts for bulk purchases, loyalty programs, or bundled services.
6. Verify the list: Before using the mailing list, verify its accuracy by sending a test mailing or using a list verification service. This will help you identify and remove invalid records.
7. Use the list responsibly: Always use the mailing list responsibly and in compliance with anti-spam laws, such as the CAN-SPAM Act. Make sure to include an unsubscribe link and honor opt-out requests.
Additional tips:
- Be cautious when buying mailing lists from individual sellers or online marketplaces, as they may not be reputable or accurate.
- Consider renting a list instead of buying it, as this can be a more cost-effective option.
- Use a list broker or provider that offers a satisfaction guarantee or refund policy.
- Always review and agree to the list's terms and conditions before making a purchase.
By following these steps, you can find a high-quality mailing list that helps you reach your target audience and achieve your marketing goals.