How to create follow up emails in mailing boss

Mailing Boss is a popular email marketing tool that allows you to create and send targeted email campaigns to your subscribers. Creating follow-up emails in Mailing Boss is a great way to nurture your leads and encourage conversions. Here's a step-by-step guide on how to create follow-up emails in Mailing Boss:

Prerequisites:

  1. You have a Mailing Boss account and have created a campaign.
  2. You have a list of subscribers added to your campaign.

Creating a Follow-up Email:

  1. Log in to your Mailing Boss account and navigate to the "Campaigns" tab.
  2. Click on the campaign you want to create a follow-up email for.
  3. Click on the "Follow-up" tab.
  4. Click on the "Create Follow-up" button.
  5. Choose the type of follow-up email you want to create:
    • "Autoresponder": Send an email at a specific interval (e.g., 1 day, 3 days, 1 week) after the initial email.
    • "Triggered": Send an email when a subscriber takes a specific action (e.g., clicks a link, makes a purchase).
  6. Enter the subject line and email content for your follow-up email.
  7. Use the email editor to customize the email content, including text, images, and links.
  8. Set the send time and interval for your follow-up email.
  9. Click "Save" to save your follow-up email.

Tips and Best Practices:

  1. Keep your follow-up emails concise and focused on a specific topic or goal.
  2. Use segmentation to target specific groups of subscribers with different follow-up emails.
  3. Use personalization to address subscribers by name and tailor the content to their interests.
  4. Use A/B testing to test different subject lines, email content, and send times to optimize your follow-up emails.
  5. Monitor your follow-up email performance using Mailing Boss's analytics and adjust your strategy accordingly.

Example Follow-up Email Scenarios:

  1. Abandoned cart follow-up: Send a reminder email to subscribers who abandoned their cart with a special offer or discount.
  2. Welcome series: Send a series of follow-up emails to new subscribers with valuable content, tips, or resources.
  3. Product update follow-up: Send a follow-up email to subscribers who purchased a product with an update on new features or improvements.
  4. Survey follow-up: Send a follow-up email to subscribers who didn't respond to a survey with a reminder and an incentive to complete the survey.

By following these steps and tips, you can create effective follow-up emails in Mailing Boss that nurture your leads and drive conversions.