How to create reputation of new mail domain

Creating a reputation for a new mail domain involves several steps to demonstrate to email providers and spam filters that your domain is legitimate and trustworthy. Here's a step-by-step guide to help you establish a good reputation for your new mail domain:

  1. Verify your domain ownership:
    • Go to the Domain Name System (DNS) settings for your domain and create a TXT record with the following format: v=spf1 a mx ip4:your.ip.address -all
    • This record helps email providers verify your domain ownership and sets up your domain for SPF (Sender Policy Framework) authentication.
  2. Set up DKIM (DomainKeys Identified Mail):
    • Generate a public and private key pair using a tool like OpenSSL.
    • Create a TXT record in your DNS settings with the following format: k=rsa; p=<public key>
    • This record helps email providers verify the authenticity of your emails using DKIM.
  3. Configure DMARC (Domain-based Message Authentication, Reporting, and Conformance):
    • Set up a DMARC policy to help prevent email spoofing and phishing.
    • Create a TXT record in your DNS settings with the following format: v=DMARC1; p=none; sp=none; pct=100; ruf=mailto:your.email.address
    • This record helps email providers identify and block unauthorized emails sent from your domain.
  4. Warm up your IP address:
    • Send a small volume of emails from your new domain to a small group of recipients.
    • Gradually increase the volume of emails over time to avoid sudden spikes that might trigger spam filters.
  5. Monitor your email delivery:
    • Use tools like Mail-Tester, Mail-Server, or SpamAssassin to test your email delivery and identify potential issues.
    • Analyze your email bounce rates, spam rates, and delivery rates to identify areas for improvement.
  6. Build a good sender reputation:
    • Ensure your emails are well-formatted, contain relevant content, and are free of spammy keywords.
    • Use a clear and concise subject line, and include a valid reply-to address.
    • Avoid using spammy tactics like using all caps, excessive punctuation, or misleading subject lines.
  7. Comply with email best practices:
    • Follow the guidelines set by email providers like Gmail, Yahoo, and Outlook.
    • Avoid sending unsolicited emails, and ensure your emails are relevant to the recipients.
    • Use a clear and concise "From" name and email address.
  8. Report spam and abuse:
    • Set up a system to report spam and abuse emails sent from your domain.
    • Use tools like SpamAssassin or SpamFilter to help identify and block spam emails.
  9. Monitor your domain's reputation:
    • Use tools like SenderScore, Spamhaus, or SURBL to monitor your domain's reputation.
    • Analyze your domain's reputation regularly to identify areas for improvement.
  10. Continuously improve:
    • Regularly review and update your email sending practices to ensure they align with best practices.
    • Continuously monitor your email delivery and adjust your strategies as needed to maintain a good reputation.

By following these steps, you can establish a good reputation for your new mail domain and ensure that your emails are delivered to the intended recipients.