How to create reputation of new mail domain
Creating a reputation for a new mail domain involves several steps to demonstrate to email providers and spam filters that your domain is legitimate and trustworthy. Here's a step-by-step guide to help you establish a good reputation for your new mail domain:
- Verify your domain ownership:
- Go to the Domain Name System (DNS) settings for your domain and create a TXT record with the following format:
v=spf1 a mx ip4:your.ip.address -all
- This record helps email providers verify your domain ownership and sets up your domain for SPF (Sender Policy Framework) authentication.
- Go to the Domain Name System (DNS) settings for your domain and create a TXT record with the following format:
- Set up DKIM (DomainKeys Identified Mail):
- Generate a public and private key pair using a tool like OpenSSL.
- Create a TXT record in your DNS settings with the following format:
k=rsa; p=<public key>
- This record helps email providers verify the authenticity of your emails using DKIM.
- Configure DMARC (Domain-based Message Authentication, Reporting, and Conformance):
- Set up a DMARC policy to help prevent email spoofing and phishing.
- Create a TXT record in your DNS settings with the following format:
v=DMARC1; p=none; sp=none; pct=100; ruf=mailto:your.email.address
- This record helps email providers identify and block unauthorized emails sent from your domain.
- Warm up your IP address:
- Send a small volume of emails from your new domain to a small group of recipients.
- Gradually increase the volume of emails over time to avoid sudden spikes that might trigger spam filters.
- Monitor your email delivery:
- Use tools like Mail-Tester, Mail-Server, or SpamAssassin to test your email delivery and identify potential issues.
- Analyze your email bounce rates, spam rates, and delivery rates to identify areas for improvement.
- Build a good sender reputation:
- Ensure your emails are well-formatted, contain relevant content, and are free of spammy keywords.
- Use a clear and concise subject line, and include a valid reply-to address.
- Avoid using spammy tactics like using all caps, excessive punctuation, or misleading subject lines.
- Comply with email best practices:
- Follow the guidelines set by email providers like Gmail, Yahoo, and Outlook.
- Avoid sending unsolicited emails, and ensure your emails are relevant to the recipients.
- Use a clear and concise "From" name and email address.
- Report spam and abuse:
- Set up a system to report spam and abuse emails sent from your domain.
- Use tools like SpamAssassin or SpamFilter to help identify and block spam emails.
- Monitor your domain's reputation:
- Use tools like SenderScore, Spamhaus, or SURBL to monitor your domain's reputation.
- Analyze your domain's reputation regularly to identify areas for improvement.
- Continuously improve:
- Regularly review and update your email sending practices to ensure they align with best practices.
- Continuously monitor your email delivery and adjust your strategies as needed to maintain a good reputation.
By following these steps, you can establish a good reputation for your new mail domain and ensure that your emails are delivered to the intended recipients.