How to do mail advertising

Mail advertising, also known as direct mail, is a form of advertising that involves sending targeted and personalized messages to potential customers through the mail. Here are some steps to help you get started with mail advertising:

  1. Define your target audience: Identify the people you want to reach with your mail advertising campaign. Consider factors such as demographics, interests, and behaviors to create a targeted list.
  2. Choose a mailing list: You can purchase a mailing list from a list broker or rent one from a reputable list provider. Make sure the list is accurate and up-to-date.
  3. Design your mailpiece: Create a visually appealing and effective mailpiece that grabs the attention of your target audience. This can include a letter, postcard, brochure, or catalog.
  4. Write compelling copy: Write clear, concise, and compelling copy that communicates your message and encourages the recipient to take action.
  5. Use a clear and prominent call-to-action: Include a clear and prominent call-to-action (CTA) that tells the recipient what action to take next, such as visiting your website or calling your business.
  6. Use a compelling offer: Offer a special promotion, discount, or incentive to encourage the recipient to take action.
  7. Use a trackable response mechanism: Include a trackable response mechanism, such as a unique promo code or phone number, to measure the effectiveness of your mail campaign.
  8. Mail your pieces: Send your mailpieces to your target audience through the postal service.
  9. Track and measure results: Track the response rate, conversion rate, and return on investment (ROI) of your mail campaign to measure its effectiveness and make adjustments for future campaigns.

Types of mail advertising:

  1. Letters: A personalized letter that is sent to a specific individual or business.
  2. Postcards: A single-sided mailpiece that is designed to grab attention and encourage action.
  3. Brochures: A multi-page mailpiece that provides more detailed information about your product or service.
  4. Catalogs: A comprehensive mailpiece that showcases a wide range of products or services.
  5. Self-mailers: A mailpiece that is designed to be self-contained and does not require an envelope.

Tips for effective mail advertising:

  1. Use a clear and concise message: Make sure your message is easy to understand and gets straight to the point.
  2. Use eye-catching graphics: Use high-quality images and graphics to make your mailpiece stand out.
  3. Use a compelling headline: Use a headline that grabs attention and encourages the recipient to read more.
  4. Use a clear and prominent CTA: Make sure your CTA is clear and prominent to encourage the recipient to take action.
  5. Use a trackable response mechanism: Use a trackable response mechanism to measure the effectiveness of your mail campaign.
  6. Test and refine: Test different versions of your mailpiece and refine your approach based on the results.

Best practices for mail advertising:

  1. Use a professional design: Use a professional design that reflects your brand and is easy to read.
  2. Use a clear and concise message: Use a clear and concise message that communicates your value proposition.
  3. Use a compelling offer: Use a compelling offer that encourages the recipient to take action.
  4. Use a trackable response mechanism: Use a trackable response mechanism to measure the effectiveness of your mail campaign.
  5. Follow up: Follow up with recipients who respond to your mail campaign to build relationships and encourage repeat business.

By following these steps and tips, you can create an effective mail advertising campaign that reaches your target audience and drives results for your business.