How to do mailers

Mailers! A great way to send out information, promotions, or even just a friendly hello to your customers or prospects. Here's a step-by-step guide on how to do mailers:

What is a mailer? A mailer is a physical piece of mail that is sent to a large number of recipients, often with a specific purpose, such as:

Types of mailers:

  1. Postcards: A single-sided card with a message, image, or promotion.
  2. Letters: A multi-page document with a personalized message or offer.
  3. Brochures: A multi-page document with information about a product, service, or company.
  4. Catalogs: A multi-page document with a selection of products or services.
  5. Envelopes: A single-sided document with a personalized message or offer, enclosed in an envelope.

How to create a mailer:

  1. Define your goal: What do you want to achieve with your mailer? (e.g., generate leads, promote a product, build relationships)
  2. Identify your audience: Who will receive your mailer? (e.g., customers, prospects, donors)
  3. Design your mailer: Create a visually appealing design that includes:
    • A clear and concise message
    • Relevant images or graphics
    • A call-to-action (CTA)
    • Your company's logo and contact information
  4. Write your copy: Craft a compelling message that resonates with your audience. Keep it concise, clear, and engaging.
  5. Proofread and edit: Review your mailer for errors, typos, and clarity.
  6. Print and mail: Send your mailer to a printing service or print it in-house. Then, mail it to your target audience using a mailing list or database.

Tips and best practices:

  1. Use a clear and concise message: Make sure your message is easy to understand and gets straight to the point.
  2. Use eye-catching visuals: Incorporate images, graphics, or colors that grab attention and make your mailer stand out.
  3. Include a CTA: Encourage recipients to take action by including a clear CTA, such as a website URL or phone number.
  4. Use a mailing list: Ensure you have a accurate and up-to-date mailing list to maximize your mailer's effectiveness.
  5. Track and measure: Monitor the response rate and effectiveness of your mailer to refine your strategy for future mailings.

Common mailer formats:

  1. Letter-sized mailers: 8.5 x 11 inches (standard letter size)
  2. Postcard-sized mailers: 4 x 6 inches (standard postcard size)
  3. Brochure-sized mailers: 8.5 x 11 inches or larger (depending on the content)
  4. Catalog-sized mailers: 8.5 x 11 inches or larger (depending on the content)

Remember to always follow postal regulations and guidelines when creating and sending mailers. Happy mailing!