How to ensure mail message not assumed as junk

To ensure that your email message is not assumed as junk or spam, follow these best practices:

  1. Use a clear and descriptive subject line: Avoid using all caps, excessive punctuation, or irrelevant keywords that might trigger spam filters.
  2. Use a valid and recognizable "From" address: Make sure your "From" address is a valid email address that is recognized by the recipient's email provider.
  3. Avoid using spammy keywords: Refrain from using words or phrases that are commonly associated with spam, such as "free," "discount," "win," or "limited time offer."
  4. Use a clear and concise message body: Keep your message body brief and to the point. Avoid using excessive HTML or images, as these can trigger spam filters.
  5. Use a legitimate and relevant "To" address: Make sure the recipient's email address is legitimate and relevant to the content of your message.
  6. Avoid using too many links or attachments: While links and attachments can be useful, using too many of them can trigger spam filters. Limit the number of links and attachments you include in your message.
  7. Use a clear and recognizable "Reply-To" address: Make sure your "Reply-To" address is a valid email address that is recognized by the recipient's email provider.
  8. Avoid using spammy email addresses: Refrain from using email addresses that are known to be associated with spam or are not recognized by the recipient's email provider.
  9. Use a legitimate and recognized domain name: Make sure your domain name is legitimate and recognized by the recipient's email provider.
  10. Monitor your email reputation: Keep an eye on your email reputation by monitoring your sender score, which can be checked using tools like Sender Score or SpamAssassin.
  11. Use authentication protocols: Use authentication protocols like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) to verify your email identity and prevent spoofing.
  12. Avoid sending unsolicited emails: Only send emails to people who have opted-in to receive emails from you, and make sure you have their explicit consent to send them emails.
  13. Use a clear and concise unsubscribe link: Make it easy for recipients to unsubscribe from your emails by including a clear and concise unsubscribe link in your message.
  14. Avoid using spammy email services: Refrain from using email services that are known to be associated with spam or are not recognized by the recipient's email provider.
  15. Comply with anti-spam laws: Comply with anti-spam laws like the CAN-SPAM Act in the United States, which requires you to include a clear and conspicuous unsubscribe link, identify yourself as the sender, and not use false or misleading information.

By following these best practices, you can help ensure that your email messages are not assumed as junk or spam and are delivered to the recipient's inbox.