How to get email domain whitelisted

Getting an email domain whitelisted involves several steps to ensure that your emails are delivered to the intended recipients' inboxes and not flagged as spam. Here's a comprehensive guide to help you get your email domain whitelisted:

Step 1: Verify Your Domain

  1. Go to your domain registrar (e.g., GoDaddy, Namecheap) and create a TXT record with the following format:

    v=spf1 a mx ip4:your-ip-address include:your-email-provider's-dns-name -all

    Replace your-ip-address with your IP address and your-email-provider's-dns-name with your email provider's DNS name (e.g., mail.yourdomain.com).

  2. Create a DKIM record with the following format:

    k=rsa; p=your-dkim-key

    Replace your-dkim-key with your DKIM key.

Step 2: Set Up DMARC

  1. Create a DMARC record with the following format:
    v=DMARC1; p=none; sp=none; pct=100; ruf=mailto:your-email-address

    Replace your-email-address with your email address.

Step 3: Configure Your Email Server

  1. Set up your email server to use the SPF, DKIM, and DMARC records you created.
  2. Ensure your email server is configured to use a secure connection (TLS) when sending emails.

Step 4: Request Whitelisting

  1. Reach out to the email providers you want to get whitelisted with (e.g., Gmail, Yahoo, Outlook) and provide them with the following information:
    • Your domain name
    • Your SPF, DKIM, and DMARC records
    • A list of IP addresses used by your email server
  2. Some email providers may require you to fill out a whitelisting form or provide additional information.

Step 5: Monitor Your Email Deliverability

  1. Use email deliverability tools (e.g., Mailchimp, Sendgrid) to monitor your email campaign's deliverability and identify any issues.
  2. Analyze your email bounce rates, complaint rates, and spam filter flags to identify areas for improvement.

Additional Tips

  1. Ensure your email content is relevant, engaging, and complies with anti-spam laws (e.g., CAN-SPAM Act).
  2. Use a clear and concise subject line and include a clear unsubscribe link in your emails.
  3. Avoid using spammy keywords or phrases in your email content.
  4. Consider using a third-party email service provider (ESP) that offers whitelisting services.

Common Email Providers' Whitelisting Requirements

  1. Gmail: G Suite Whitelisting
  2. Yahoo: Yahoo Whitelisting
  3. Outlook: Outlook Whitelisting
  4. Microsoft 365: Microsoft 365 Whitelisting

Remember that whitelisting is a continuous process, and you may need to reapply or update your records periodically to maintain your domain's whitelisted status.