How to get someone on a mailing list
There are several ways to get someone on a mailing list, depending on your goals and the type of list you're building. Here are some strategies:
- Opt-in forms: Add a sign-up form to your website, social media profiles, or email signature. Make it easy for people to opt-in by providing a simple and clear form.
- In-person events: Collect email addresses at events, conferences, or trade shows. You can use a tablet or laptop to collect sign-ups or have a physical sign-up sheet.
- Referrals: Encourage your existing subscribers to refer friends and family in exchange for incentives, such as discounts or exclusive content.
- Content upgrades: Offer exclusive content, such as eBooks, whitepapers, or webinars, in exchange for email addresses.
- Surveys and quizzes: Create engaging surveys or quizzes that require email addresses to participate.
- Contests and giveaways: Host a contest or giveaway and require email addresses to enter.
- Social media contests: Run a social media contest and ask participants to provide their email address to enter.
- Partner with other businesses: Collaborate with other businesses or influencers in your industry to reach new audiences and collect email addresses.
- Offline marketing: Use offline marketing materials, such as business cards, flyers, or brochures, to collect email addresses.
- Email signature: Add a link to your email signature that directs people to a sign-up form.
- Pop-ups and slide-ins: Use pop-up or slide-in forms on your website to capture email addresses.
- Welcome mats: Use a welcome mat on your website to capture email addresses from visitors.
- Influencer marketing: Partner with influencers in your industry to promote your mailing list and collect email addresses.
- Paid advertising: Use paid advertising, such as Google Ads or Facebook Ads, to drive traffic to your website and collect email addresses.
- Email list exchanges: Participate in email list exchanges with other businesses or influencers in your industry.
- Public speaking: Collect email addresses from attendees at public speaking engagements or webinars.
- Customer loyalty programs: Offer loyalty rewards or exclusive content to customers who provide their email addresses.
- Employee advocacy: Encourage your employees to share your content and collect email addresses from their networks.
- Customer testimonials: Use customer testimonials and case studies to collect email addresses from satisfied customers.
- Mailing list brokers: Purchase email lists from reputable brokers, but be sure to follow anti-spam laws and ensure the list is opt-in.
Remember to always follow anti-spam laws and best practices when collecting email addresses. Make sure to clearly communicate how you'll use the email addresses and provide an easy way for people to unsubscribe.