How to keep mail from going to spam

The eternal struggle against spam filters! Here are some tips to help you keep your emails from being marked as spam:

  1. Verify your email address: Make sure your email address is valid and not a disposable or temporary address.
  2. Use a clear and concise subject line: Avoid using all caps, excessive punctuation, or irrelevant keywords in your subject line.
  3. Use a clear and concise message body: Keep your message body brief, well-structured, and free of typos. Avoid using excessive HTML or images.
  4. Use a legitimate "From" name and email address: Use a recognizable "From" name and email address that matches your brand or organization.
  5. Avoid spam trigger words: Refrain from using words or phrases that are commonly associated with spam, such as "free," "discount," "win," or "limited time offer."
  6. Use a clear and relevant "To" field: Make sure the "To" field is accurate and relevant to the recipient.
  7. Avoid using too many links or attachments: Limit the number of links and attachments in your email to avoid triggering spam filters.
  8. Use a legitimate domain name: Use a domain name that is recognized and legitimate, rather than a generic or disposable domain.
  9. Use a clear and concise "Reply-To" address: Make sure the "Reply-To" address is accurate and relevant to the recipient.
  10. Monitor your email reputation: Keep an eye on your email reputation by monitoring your sender score, bounce rate, and complaint rate.
  11. Use a reputable email service provider: Choose an email service provider that has a good reputation and is known for delivering emails effectively.
  12. Use authentication: Use authentication protocols like SPF, DKIM, and DMARC to verify your email identity and prevent spoofing.
  13. Avoid using too many exclamation marks or capital letters: Keep your language polite and professional, and avoid using excessive punctuation or capitalization.
  14. Use a clear and concise "Unsubscribe" link: Make it easy for recipients to unsubscribe from your emails by providing a clear and concise "Unsubscribe" link.
  15. Comply with anti-spam laws: Familiarize yourself with anti-spam laws like the CAN-SPAM Act in the US and ensure you comply with them.
  16. Warm up your IP address: If you're sending emails from a new IP address, warm it up by sending small batches of emails to test your delivery and reputation.
  17. Use a content filter: Use a content filter to help your email service provider or spam filter identify and block spam emails.
  18. Monitor your spam filter: Monitor your spam filter regularly to ensure it's not incorrectly flagging legitimate emails as spam.
  19. Use a feedback loop: Set up a feedback loop to allow recipients to report spam emails and provide feedback to your email service provider.
  20. Stay up-to-date with best practices: Stay informed about the latest best practices and guidelines for email marketing and anti-spam laws.

By following these tips, you can help ensure that your emails are delivered to the inbox and not marked as spam.