How to mail to everyone in a zip code

Mailing to everyone in a specific zip code can be a bit tricky, but it's doable with the right tools and strategies. Here's a step-by-step guide to help you achieve this:

Step 1: Obtain the list of addresses

You can obtain the list of addresses in a specific zip code from various sources:

  1. USPS (United States Postal Service): You can purchase a list of addresses from the USPS website. They offer a "Zip Code Business List" that includes business and residential addresses in a specific zip code.
  2. Data providers: Companies like Data Axle, InfoUSA, or Axiom offer zip code-level mailing lists. You can purchase these lists from their websites.
  3. Government websites: The US Census Bureau provides demographic data, including zip code-level information, on their website. You can use this data to create your own mailing list.

Step 2: Filter the list

Once you have the list of addresses, you'll need to filter it to ensure you're only targeting the specific zip code. You can use software like Excel or Google Sheets to filter the list based on the zip code.

Step 3: Verify the addresses

To ensure deliverability, it's essential to verify the addresses on your list. You can use services like USPS's Address Validation Tool or third-party providers like SmartyStreets to verify the addresses.

Step 4: Create your mailing piece

Design your mailing piece, including the envelope, letter, or postcard, and make sure it's compliant with USPS regulations.

Step 5: Mail the piece

Use a mailing service like USPS, FedEx, or UPS to mail your piece to the targeted zip code. Make sure to follow USPS regulations for bulk mailings.

Tips and considerations

  1. Respect the National Do Not Mail List: Ensure you're not mailing to addresses that are registered on the National Do Not Mail List.
  2. Comply with USPS regulations: Follow USPS guidelines for bulk mailings, including formatting, labeling, and postage requirements.
  3. Consider the cost: Mailing to an entire zip code can be expensive. Calculate the cost of postage and materials before sending your mailing piece.
  4. Target your audience: If you're sending a promotional piece, make sure it's relevant to the recipients in the targeted zip code.
  5. Use a clear and concise message: Ensure your message is clear, concise, and easy to understand to maximize the effectiveness of your mailing piece.

By following these steps and considering the tips and considerations, you can successfully mail to everyone in a specific zip code.