How to mailchimp mail message not go to in spam

The eternal struggle against spam filters! Here are some tips to help you increase the chances of your Mailchimp email campaign not being marked as spam:

  1. Verify your domain: Set up a domain key (DKIM) and a Sender Policy Framework (SPF) record to authenticate your emails. This helps Mailchimp prove that you're the legitimate sender of the email.
  2. Use a clear and relevant subject line: Avoid using all caps, excessive punctuation, or misleading subject lines that might trigger spam filters.
  3. Use a clear and concise "From" name and email address: Make sure your "From" name and email address are recognizable and relevant to your brand.
  4. Use a clear and concise "Reply-To" email address: Ensure that the "Reply-To" email address is the same as the "From" email address to avoid confusion.
  5. Use a legitimate and relevant "Reply-To" name: Avoid using generic names like "noreply" or "info." Instead, use a name that's relevant to your brand or organization.
  6. Use a clear and concise email body: Avoid using excessive HTML, images, or links. Keep your email body concise and easy to read.
  7. Use a clear and relevant preheader: The preheader is the text that appears below or next to the subject line in some email clients. Make sure it's relevant and adds value to your email.
  8. Avoid using spammy keywords: Steer clear of keywords like "free," "win," "limited time offer," or "act now." These can trigger spam filters.
  9. Avoid using too many links or attachments: While some links and attachments are necessary, too many can raise suspicions. Limit them to only what's necessary.
  10. Use a consistent sending schedule: Avoid sending emails at unusual hours or frequencies. Stick to a consistent schedule that works for your audience.
  11. Monitor your bounce and complaint rates: Keep an eye on your bounce and complaint rates. If they're high, it may indicate that your emails are being marked as spam.
  12. Use Mailchimp's built-in spam filters: Mailchimp has built-in filters that can help detect and prevent spam. Make sure to enable these filters in your account settings.
  13. Warm up your IP address: If you're sending emails from a new IP address, warm it up by sending small batches of emails to a small group of subscribers before sending to your entire list.
  14. Use a clear and concise unsubscribe link: Make it easy for subscribers to unsubscribe by providing a clear and concise link.
  15. Comply with anti-spam laws: Familiarize yourself with anti-spam laws like the CAN-SPAM Act in the US and the GDPR in the EU. Ensure that your emails comply with these laws.

By following these tips, you can reduce the likelihood of your Mailchimp email campaign being marked as spam. However, keep in mind that spam filters are constantly evolving, so it's essential to stay up-to-date with the latest best practices and adjust your strategy accordingly.