How to mails in primary instead of promotions

The eternal struggle!

By default, Gmail and other email providers prioritize promotional emails (e.g., newsletters, ads, and spam) over primary emails (e.g., personal messages, important updates). This is because promotional emails are often sent in bulk and are considered less important than personal messages.

To increase the chances of your emails being delivered to the Primary tab instead of the Promotions tab, follow these best practices:

  1. Use a clear and descriptive subject line: Avoid using generic or misleading subject lines that might trigger spam filters. Instead, use a subject line that accurately reflects the content of your email.
  2. Use a legitimate "From" name and email address: Make sure your "From" name and email address are legitimate and recognizable. Avoid using generic or fake names and addresses.
  3. Use a clear and concise message: Keep your email message clear, concise, and easy to read. Avoid using too much jargon or overly promotional language.
  4. Avoid using spammy keywords: Refrain from using keywords that are commonly associated with spam, such as "FREE," "WIN," "LIMITED TIME OFFER," or "CLICK HERE."
  5. Use a legitimate and recognizable sender domain: Make sure your sender domain is legitimate and recognizable. Avoid using generic or fake domains.
  6. Use a proper authentication protocol: Use a proper authentication protocol, such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance), to verify your sender identity.
  7. Avoid using too many images or attachments: While images and attachments can enhance the readability of your email, too many of them can trigger spam filters. Keep them to a minimum.
  8. Use a clear and concise "Call-to-Action" (CTA): Avoid using overly promotional or aggressive CTAs. Instead, use a clear and concise CTA that encourages the recipient to take a specific action.
  9. Monitor your email deliverability: Keep an eye on your email deliverability metrics, such as bounce rates, complaint rates, and spam filter rates. This will help you identify potential issues and improve your email campaigns over time.
  10. Comply with anti-spam laws and regulations: Make sure you comply with anti-spam laws and regulations, such as the CAN-SPAM Act in the United States.

By following these best practices, you can increase the chances of your emails being delivered to the Primary tab instead of the Promotions tab. However, keep in mind that email deliverability is a complex process, and there are no guarantees.