How to make mail not go to junk

The eternal struggle against spam filters! Here are some tips to help you increase the chances of your email not being marked as junk:

  1. Use a clear and concise subject line: Avoid using all caps, excessive punctuation, or irrelevant keywords that might trigger spam filters.
  2. Use a legitimate "From" address: Make sure your "From" address is a valid, recognized domain name. Avoid using generic or disposable email addresses.
  3. Use a clear and relevant "To" address: Ensure the recipient's email address is accurate and relevant to the content of your email.
  4. Avoid spammy keywords: Refrain from using words or phrases commonly associated with spam, such as "free," "discount," "win," or "limited time offer."
  5. Use a proper email format: Use a standard email format with a clear subject line, a brief introduction, and a concise message.
  6. Avoid attachments: If possible, avoid sending attachments, as they can trigger spam filters. Instead, use cloud storage services or links to share files.
  7. Use a legitimate domain name: Use a domain name that is recognized and legitimate, rather than a generic or disposable domain.
  8. Use a clear and concise message: Avoid using overly promotional or sales-y language. Keep your message concise, clear, and relevant to the recipient.
  9. Use a signature: Include a signature with your name, company, and contact information to help establish your identity.
  10. Monitor your email's reputation: Keep an eye on your email's reputation by checking your spam score and adjusting your sending practices accordingly.
  11. Use a reputable email service provider: Choose an email service provider that has a good reputation and is known for delivering emails effectively.
  12. Warm up your IP address: If you're sending emails from a new IP address, warm it up by sending a small volume of emails to a small group of recipients before increasing the volume.
  13. Use authentication: Use authentication protocols like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) to verify your email's authenticity.
  14. Avoid sending emails to unknown recipients: Only send emails to recipients who have opted-in to receive emails from you or have a legitimate reason to receive your emails.
  15. Comply with anti-spam laws: Familiarize yourself with anti-spam laws like the CAN-SPAM Act in the United States and ensure your email campaigns comply with these regulations.

By following these tips, you can increase the chances of your email being delivered to the recipient's inbox and not being marked as junk.