How to make mail not go to spam

The eternal struggle against spam filters! Here are some tips to help you increase the chances of your email not being marked as spam:

  1. Use a clear and concise subject line: Avoid using all caps, excessive punctuation, or irrelevant keywords that might trigger spam filters.
  2. Use a legitimate "From" email address: Make sure your "From" email address is legitimate and not a disposable or temporary address.
  3. Use a clear and relevant "To" email address: Ensure the "To" email address is valid and relevant to the content of your email.
  4. Avoid using spammy keywords: Refrain from using keywords like "free," "win," "limited time offer," or "click here" in your subject line or email body.
  5. Use a proper greeting and sign-off: Start your email with a proper greeting (e.g., "Dear [Name]") and end with a professional sign-off (e.g., "Best regards").
  6. Keep your email concise and well-structured: Break up long blocks of text into shorter paragraphs and use headings to make your email easy to read.
  7. Use a clear and relevant email body: Ensure your email body is relevant to the subject line and contains valuable content that the recipient will find useful.
  8. Avoid using too many links or attachments: While links and attachments can be useful, too many of them can trigger spam filters. Limit them to only what's necessary.
  9. Use a legitimate and recognizable domain: Use a domain that is recognized by the recipient's email provider and is not associated with spam.
  10. Monitor your email's reputation: Keep an eye on your email's reputation by checking your sender score and domain reputation. You can use tools like Sender Score or Domain Reputation to monitor your email's reputation.
  11. Use authentication and encryption: Use authentication protocols like SPF, DKIM, and DMARC to verify your email's authenticity and prevent spoofing. Also, use encryption to protect sensitive information.
  12. Comply with anti-spam laws: Familiarize yourself with anti-spam laws like the CAN-SPAM Act in the US and ensure your email campaigns comply with these laws.
  13. Use a double opt-in process: Require recipients to confirm their subscription to your email list by clicking on a link in a confirmation email. This helps ensure that only legitimate subscribers receive your emails.
  14. Keep your email list clean: Regularly clean your email list by removing inactive or unengaged subscribers. This helps reduce the likelihood of your emails being marked as spam.
  15. Test your emails: Test your emails with different recipients and email providers to ensure they're not being marked as spam. Use tools like Litmus or Email on Acid to test your emails.

By following these tips, you can increase the chances of your email not being marked as spam and reaching your intended recipients.