How to not get my mail into spam mailchimp
The eternal struggle! Here are some tips to help you avoid getting your Mailchimp campaigns marked as spam:
1. Verify your domain and set up DKIM:
- Verify your domain with Mailchimp to ensure that your emails come from a legitimate source.
- Set up DomainKeys Identified Mail (DKIM) to authenticate your emails and prevent them from being marked as spam.
2. Use a clear and relevant subject line:
- Keep your subject line concise, descriptive, and relevant to the content of your email.
- Avoid using all caps, excessive punctuation, or spammy keywords.
3. Use a legitimate "From" name and email address:
- Use a recognizable "From" name and email address that matches your brand.
- Avoid using generic or misleading names, such as "Support" or "Info".
4. Include a clear and visible unsubscribe link:
- Make it easy for subscribers to unsubscribe by including a clear and visible link.
- Ensure that the link is functional and removes the subscriber from your list.
5. Segment your list and avoid spam triggers:
- Segment your list to ensure that you're only sending emails to subscribers who are interested in your content.
- Avoid using spam triggers like excessive use of exclamation marks, all caps, or spammy keywords.
6. Use a clean and simple design:
- Use a clean and simple design that's easy to read and navigate.
- Avoid using too many images, animations, or other distracting elements.
7. Avoid using spammy words and phrases:
- Avoid using words and phrases that are commonly associated with spam, such as "free", "limited time offer", or "act now".
8. Monitor your bounce and complaint rates:
- Keep an eye on your bounce and complaint rates to identify potential issues.
- Use this data to refine your email list and improve your campaigns.
9. Use Mailchimp's built-in spam filters:
- Mailchimp has built-in spam filters that can help you identify and prevent spammy emails.
- Use these filters to review your campaigns and make adjustments as needed.
10. Test and refine your campaigns:
- Test your campaigns with a small group of subscribers to ensure that they're not being marked as spam.
- Refine your campaigns based on the results of your testing and feedback from your subscribers.
By following these tips, you can help ensure that your Mailchimp campaigns are delivered to your subscribers' inboxes and not marked as spam.