How to prevent mail from going to junk

The eternal struggle against spam filters! Here are some tips to help prevent your legitimate emails from being marked as junk:

  1. Verify your domain: Set up a Domain Key (DKIM) and a Sender Policy Framework (SPF) to authenticate your emails and prevent spammers from sending emails from your domain.
  2. Use a clear and recognizable "From" name and email address: Use a consistent "From" name and email address that is easily recognizable as your brand or organization.
  3. Use a descriptive and relevant subject line: Avoid using generic or misleading subject lines that might trigger spam filters. Instead, use a subject line that accurately describes the content of your email.
  4. Avoid using all caps or excessive punctuation: Spam filters are more likely to flag emails with all caps or excessive punctuation. Use proper grammar and formatting instead.
  5. Use a clear and concise message: Keep your email message concise and easy to read. Avoid using overly complex language or jargon.
  6. Avoid using spammy keywords: Some keywords, such as "free," "discount," or "limited time offer," are commonly used by spammers. Avoid using these keywords in your email content.
  7. Use a legitimate and recognizable sender IP address: If you're sending emails from a shared IP address, make sure it's not being used by spammers. You can check your IP address reputation using tools like SenderScore or IP Reputation.
  8. Use a content filter: Implement a content filter that checks your email content against known spam patterns and blocks suspicious emails.
  9. Monitor your email bounce rates: Keep an eye on your email bounce rates and adjust your sending practices accordingly. High bounce rates can trigger spam filters.
  10. Comply with anti-spam laws: Familiarize yourself with anti-spam laws, such as the CAN-SPAM Act in the US, and ensure your email campaigns comply with these regulations.
  11. Use a reputable email service provider: Choose an email service provider that has a good reputation and implements robust anti-spam measures.
  12. Warm up your IP address: If you're sending emails from a new IP address, warm it up by sending small volumes of emails to a small group of subscribers and gradually increasing the volume over time.
  13. Use a feedback loop: Set up a feedback loop with major email providers to report spam complaints and improve your email deliverability.
  14. Avoid sending too many emails at once: Sending large volumes of emails at once can trigger spam filters. Instead, space out your emails over a period of time.
  15. Keep your email list clean: Regularly clean your email list by removing inactive or unengaged subscribers, and ensure that your list is permission-based.

By following these tips, you can reduce the likelihood of your emails being marked as junk and improve your email deliverability.