How to prevent mail from going to spam in gmail

The eternal struggle against spam! Here are some tips to help prevent your emails from being marked as spam in Gmail:

1. Verify your domain: Set up a custom domain (e.g., yourcompany.com) and verify it in Gmail. This helps Gmail trust your emails more.

2. Use a clear and relevant subject line: Avoid using all caps, excessive punctuation, or misleading subjects. Keep it concise and descriptive.

3. Use a valid "From" address: Use a legitimate email address that matches your domain or a well-known sender.

4. Avoid spammy keywords: Refrain from using words like "free," "win," "limited time," or "urgent" in your subject line or email body.

5. Keep your email content relevant: Ensure your email content is relevant to the recipient's interests or expectations.

6. Use a clear and concise email body: Avoid using excessive HTML, images, or attachments. Keep your email body brief and easy to read.

7. Use a legitimate reply-to address: Make sure the reply-to address is valid and matches your domain.

8. Avoid using spammy links: Use links that are relevant to your content and avoid using links with suspicious URLs.

9. Use a strong sender reputation: Monitor your sender reputation by checking your email deliverability and bounce rates.

10. Use Gmail's built-in features: Use Gmail's built-in features like "Not spam" and "Report spam" to help train Gmail's algorithms.

11. Avoid sending unsolicited emails: Only send emails to people who have opted-in to receive emails from you.

12. Use a professional email signature: Include your name, company, and contact information in your email signature.

13. Avoid using spammy attachments: Avoid sending attachments that are not relevant to the email content or are suspicious in nature.

14. Use a consistent sending schedule: Avoid sending emails at unusual times or frequencies.

15. Monitor your email analytics: Keep an eye on your email open rates, click-through rates, and bounce rates to identify potential issues.

16. Use a third-party email service provider: Consider using a reputable email service provider (ESP) like Mailchimp, Constant Contact, or Klaviyo, which can help you maintain a good sender reputation.

17. Avoid using spammy email addresses: Avoid using email addresses that are easily guessable or are associated with spam.

18. Use a clear and concise unsubscribe link: Make it easy for recipients to unsubscribe from your emails by providing a clear and concise unsubscribe link.

19. Avoid sending emails with suspicious content: Avoid sending emails with suspicious content, such as malware or phishing links.

20. Stay up-to-date with Gmail's policies: Familiarize yourself with Gmail's policies and guidelines to ensure you're not inadvertently sending spammy emails.

By following these tips, you can help reduce the likelihood of your emails being marked as spam in Gmail.